By Robert Goldrich
These liver spots aren’t unsightly. In fact, they’re very much worth watching and are quite entertaining.
To coincide with Hepatitis Awareness month which was in May, New York agency filter created a humorous campaign for the American Liver Foundation (ALF) in order to help raise awareness of liver disease. Our “Best Work” pick is “Couch” in which a man and a woman are seated on a sofa for what’s shaping up as a romantic interlude. However, the mood is broken when the lass spies something over her partner’s shoulder. “What’s that?” she asks.
The guy’s response is that it’s just his liver. The camera then reveals the offbeat sight of a scowling liver. (Actually it’s a man dressed in a liver costume designed by Martin Izquierdo of Izquierdo Studios, New York.)
Suddenly the lights go out–but not to further the original romantic intent. While shrouded in darkness, the liver attacks its owner. When the lights come back on, we see the guy has been knocked unconscious by his liver who is wielding what looks like a broken lamp. The tagline: “It’s dangerous to ignore your liver,” flashes on the screen, followed by the ALF logo and Web site address (www.liverfoundation.org).
The second spot in the campaign, “Poker,” is similarly themed. Some guys are playing poker. The kibitzer in the back turns out to be the liver character who is ignored by its owner Steve. Suddenly Steve is face down on the poker table, with three darts stuck in the back of his head. Indeed one had better not scorn his liver.
Both PSAs were directed by the Good Guys team (a.k.a. Brian Jackson and Nathan Crooker) via Tangerine Films, New York. The creative ensemble at Filter included executive creative director/art director Chris Brignola, and executive creative director/copywriter Jay Sharfstein.
Sal Del Giudice executive produced for Tangerine, with Elana Wertkin serving as producer. The DP was Derek McKane.
Editor was Yvette Choy of MacKenzie Cutler, New York. Colorist was Damien Van Der Cruyssen of The Mill, New York. Audio mixer was Cory Melious of Sound Lounge, New York.
Sound designer was Marc Healy of MacKenzie Culter. Composers were Andrew Feltenstein and John Nau of Beacon Street Studios, Venice, Calif.
Alec Baldwin Urges Judge To Stand By Dismissal Of Involuntary Manslaughter Case In “Rust” Shooting
Alec Baldwin urged a New Mexico judge on Friday to stand by her decision to skuttle his trial and dismiss an involuntary manslaughter charge against the actor in the fatal shooting of a cinematographer on the set of a Western movie.
State District Court Judge Mary Marlowe Sommer dismissed the case against Baldwin halfway through a trial in July based on the withholding of evidence by police and prosecutors from the defense in the 2021 shooting of cinematographer Halyna Hutchins on the set of the film "Rust."
The charge against Baldwin was dismissed with prejudice, meaning it can't be revived once any appeals of the decision are exhausted.
Special prosecutor Kari Morrissey recently asked the judge to reconsider, arguing that there were insufficient facts and that Baldwin's due process rights had not been violated.
Baldwin, the lead actor and co-producer on "Rust," was pointing a gun at cinematographer Halyna Hutchins during a rehearsal when it went off, killing her and wounding director Joel Souza. Baldwin has said he pulled back the hammer โ but not the trigger โ and the revolver fired.
The case-ending evidence was ammunition that was brought into the sheriff's office in March by a man who said it could be related to Hutchins' killing. Prosecutors said they deemed the ammunition unrelated and unimportant, while Baldwin's lawyers alleged that they "buried" it and filed a successful motion to dismiss the case.
In her decision to dismiss the Baldwin case, Marlowe Sommer described "egregious discovery violations constituting misconduct" by law enforcement and prosecutors, as well as false testimony about physical evidence by a witness during the trial.
Defense counsel says that prosecutors tried to establish a link... Read More