Showcase
By Robert Goldrich
Though SHOOT has been identifying, new, up-and-coming directorial talent for many years–on a weekly basis in terms of our news coverage, in the context of our Directors Series/Special Reports which regularly contain a feature on new helmers, and in the scope of our weekly “The Best Work You May Never See” gallery–this is just the fourth year that SHOOT has held a formal event, its annual New Directors Showcase, to put the spotlight on deserving, emerging directors.
And strange as it sounds, there’s a sense of mini-tradition that’s developed over that relatively short span. I remember in year two we had Nelson Cabrera as a Showcase director. That was just a year after Cabrera, a veteran first a.d. on commercials, was in the audience, starting to do spec work which was just on the cusp of garnering recognition in industry circles–with the possibility that one of the ads was going to gain airtime. It did–and a year later he was in our New Directors Showcase. He’s now with HKM.
We’ve seen a fair percentage of directors in these four years go on to great success, including director Michael Downing of harvest having his Budweiser “Skydiver” spot appear on the Super Bowl last year and finish first in the USA Today poll.
And the career progression that has taken hold is evident in this year’s crop. A number of the directors chosen for this year couldn’t be with us at the New Directors Showcase event at the DGA Theater in New York last month because, happily, they had gotten spot assignments. An example being Shyam Madiraju of V3 at Anonymous Content who was working on a Fox Soccer Channel job.
Plus there have also been signings. On the strength of his spec work at Group101Spots, Brent Jones, who came to the SHOOT event, recently signed with Aero Film, Santa Monica. The team of Zack & J.C. was also on hand at the DGA Theater and I had the pleasure of announcing that they had just agreed to join @radical.media.
Furthermore, just a couple of weeks after our New Directors Showcase screening, panel discussion and reception, work directed by two of the Showcase helmers garnered three honors at the prestigious AICP Show.
Earning distinction in two AICP competition categories was the work of New Directors Showcase helmer Adam Goldstein of bicoastal/international RSA. The Goldstein-directed Freelance Union’s “Hospital” was honored in the spec spot category. Goldstein, who recently moved over from his creative director’s post at BBDO New York to pursue a full-time directorial career via RSA, also served as creative director on “Hospital.”
Additionally, Goldstein scored in the copywriting category for the New York Homeless Coalition’s “Scaffold” from BBDO New York. Goldstein directed and teamed with Lauren Cohen to write the commercial, which was screened as part of SHOOT’s New Directors Showcase reel.
Meanwhile honored in the AICP Show’s student commercial category was Mountain Dew’s “Foley” directed by the duo of Zack & J.C. (a.k.a. Zack Resnicoff and J.C. Khoury). “Foley” also was screened for the DGA Theater audience during the SHOOT proceedings.
For the SHOOT staff, the bottom line is simple. Indeed the most gratifying part of the Showcase for us is seeing careers born and then progress.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More