By Robert Goldrich
NEW YORK --Audio post house Sound Lounge has opened a second facility in New York, this one in Soho, while also bringing on mixer Scott Persson and diversifying with the formal introduction of an original music and sound design division headed by newly hired executive producer Brad Stratton.
The Soho site–dubbed Sound Lounge Hudson–will feature a pair of state-of-the-art 5.1 mixing suites, and serves as home to the music/sound design venture. The rationale for setting up a Soho shop, said company president, mixer Tom Jucarone, is that the area has become a hotbed for advertising. Sound Lounge has developed a significant client base in Soho and felt the need to service that business via a facility there.
Persson comes aboard Sound Lounge Hudson from McHale Barone, New York. His work spans radio and TV spots, with ad credits that include Heineken, American Standard and the Broadway musicals Letat and The Color Purple. He won a Telly Award in 2002 for a NASCAR campaign.
Also part of the mixing ensemble at Sound Lounge Hudson is Pete Buccellato, a 20-year veteran whose experience includes stints at New York shops The Mix Place, Mixed Nuts and Lower East Side.
MUSIC/SOUND DESIGN
Stratton previously served as a music producer at New York-based Fluid. He also formerly headed music production at D’Arcy, New York.
Stratton heads a Sound Lounge music/sound design division that sports such creative artisans as sound designer Marshall Grupp, a Sound Lounge co-founder, and composer Kevin Ferguson, who co-founded London’s Boiler Room. Ferguson moved to New York last year when he entered Boiler Room into a creative alliance with Marshall Grupp and Sound Lounge. Now Sound Lounge has formed its music/sound design division with that talent while also adding composer Harry Frost, who comes over from Big Foote, New York.
Heading the sales effort to support the expansion is Jack Fahey, who joins Sound Lounge from New Yok design/visual effects house Spontaneous, where he was head of sales. His initial focus will be on building client relations for Sound Lounge Hudson and for the music/sound design operation.The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More