A man is seated at a table, his back to the camera, which draws in closer. The doorbell rings and the man gets up to see who’s there. But the camera remains fixed on the workspace; the guy’s leaving reveals a laptop computer on the table.
The camera zooms in on the computer screen, where we see a child trapped in the computer. The kid’s palms touch the screen; it’s as if the youngster is struggling to get out of a glass prison, but to no avail.
A super against a black background reads, “Online child pornography is real abuse.”
A follow-up super continues, “People who view it are the real abusers.”
A tag identifying the National Society for Prevention of Cruelty to Children (NSPCC) as the sponsor, accompanied by the message, “Child abuse must stop,” then appears on screen.
“Child Porn” was directed by Ric Cantor of Outsider, London, for Saatchi & Saatchi, London. Benji Howell was the producer. The DPs were Alex Barber and Tatt Radcliffe.
The Saatchi creatives were Luke Simkins and Hussain Moloobhoy, with John Doris serving as agency producer.
Editor was Nick McCahartey of Triangle, London. Flame artist was Triangle’s Mark Beardall. Colorist was Stefan Perry of Framestore CFC. Audio engineer/sound designer was Jack Sedgwick of Wave Recording Studios, London.
Sound played an integral role in advancing the spot premise. “I needed to emphasize the child bursting on the screen from inside the laptop,” said Sedgwick. “We all wanted to keep al the sounds up to this point as natural as possible to lull the viewer into a false sense of security; then the sounds for the child needed to jump out. For this, I used a child sounding scared, mixed in with some haunting, reverberating screams.”
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More