For the precedent-setting third year in a row, Wieden+Kennedy, London, has scored on behalf of client Honda the best-of-show Grand Clio honor in television/cinema–this time for the campaign consisting of the spots “Impossible Dream” directed by Ivan Zacharias of Stink, London, “Dreams” helmed by Nick Gordon of Academy, London, and “Choir” directed by Antoine Bardou-Jacquet of bicoastal/international Partizan.
The agency team on the campaign included creative director/art director Tony Davidson, creative director/copywriter Kim Papworth, writers/art directors Michael Russoff, Ben Walker and Matt Gooden, writer Sean Thompson, art directors Chris Groom and Will Htay, and producers Helen Whitley and Julia Methold.
The three-spot Honda package also took a Gold Clio in the campaign category. “Choir” scored an additional Gold in the automotive category, while “Impossible” Dream garnered a Silver.
Last year W+K and Honda had a Grand time at Clio on the strength of the :90 “Grrr,” helmed by Smith & Foulkes of Nexus Productions, London. In 2004, W+K earned the Grand TV Clio for Honda’s “Cog,” directed by Bardou-Jacquet.
GOLD STANDARD BEARERS
The other major TV/cinema competition winners at this year’s Clio proceedings were Guinness’ “noituloveE,” Viagra’s “Office,” “Golf” and “Coach, and ” Bangkok Insurance’s “Tyre,” Twister” and “Robber”
The three spots for Viagra stood tall with a Gold Clio in the campaign category. Additionally “Golf” and “Office” each picked up Gold in the toiletries/pharmaceuticals category. The commercials were directed by Joachim Back via the Partners’ Film Company, Toronto, for agency Taxi, Toronto. (Back is handled stateside by Park Pictures, New York.)
The Bangkok Insurance ads collectively earned a Gold campaign Clio, while “Twister” garnered Gold in the insurance category. The work was helmed by Thanonchai Sornsrivichai of Phenomena, Bangkok, for Creative Juice/G1, Bangkok.
Guinness’ “noitulovE” was directed by Daniel Kleinman of Kleinman Productions, London, for Abbott Mead Vickers BBDO, London. The spot secured Gold in the direction and alcoholic beverages categories, and Silvers for editing ( Steve Gandolfi of Cut+Run, London) and visual effects (Framestore CFC, London).
Another entry spanning Gold and Silver Clios was Sony Bravia TV sets’ “Balls” directed by Nicolai Fuglsig of bicoastal/international MJZ for Fallon, London. “Balls” took Gold in the home entertainment category and Silver for original music (composer Jose Gonzalez).
The Gold Clio-winning public service TV campaign was the American Legacy Foundation’s “Fat Boys,” “Decal Conscious,” “Urban Hipsters” and “Gumballs,” directed by Martin Granger of bicoastal/international Moxie Pictures for Arnold Worldwide, Boston, and Crispin Porter+Bogusky (CP+B), Miami.
TV PSA Gold went to AIDES’ “Vibrators,” an AIDS awareness spot directed by Wilfred Brimo via Wanda, Paris, for TBWA/Paris. (Brimo is repped stateside by Crossroads Films, bicoastal and Chicago.)
The Gold Clio winner in cinematography was DP Alwin Kuchler for Mercedes-Benz’s “Office” directed by Frank Budgen of Gorgeous Enterprises, London, for London agency SHOP. Copping a Gold Clio in animation was The Mill, London, for Sony PlayStation PSP’s “A Day in the Life,” directed by Alex Rutherford of RSA Films, London, for TBWA, London. And the Gold for music-adaptation was bestowed upon the Pampers’ spot “Lullaby,” out of agency Del Campo Nazca Saatchi & Saatchi, Buenos Aires.
FEELING GRAND
The Grand Clio For Content & Contact (C&C), a competition sector launched three years ago to recognize breakout work at the intersection of creative and media, went to Dentsu, Tokyo, for its “Fill the City with Questions” campaign on behalf of the Goo Internet portal site. The campaign also won a C&C Gold Clio as did CP+B for Mini’s “Counterfeit” integrated campaign (featuring work directed by Bryan Buckley of bicoastal/international Hungry Man).
CP+B also received a Grand Clio in integrated media for Mini’s “MOTORmade” campaign, as well as three Golds–two for Mini integrated campaigns “MOTORmade” and “Counterfeit,” and one for Mille Lite’s “Great Taste Trial.”
The other lone Gold in integrated campaigns went to Leo Burnett USA, Chicago, for Altoids Sours “Altoidia.”
And the Grand Clio in innovative media was bestowed upon Whybin/TBWA, Auckland, New Zealand, for adidas FIFA World Cup’s “Be The Ball,” which also won Gold in the recreational items category. (A full list of winners can be accessed at www.clioawards.com.)
