Joey Santiago, lead guitarist of the post-punk band The Pixies, has joined bicoastal Elias Arts as a featured artist, working exclusively in TV commercials.
Musical Chairs
Joey Santiago, lead guitarist of the post-punk band The Pixies, has joined bicoastal Elias Arts as a featured artist, working exclusively in TV commercials. Santiago will serve as a composer and a creative director on spots; he will work out of Elias, New York….Ten Music, Venice, Calif., has signed independent music label Polyvinyl, based in Champaign-Urbana, Illinois. Per the deal, Ten will represent Polyvinyl’s extensive catalog for opportunities in traditional and nontraditional advertising media. Ten plans to pursue licenses and other extended branded opportunities for Polyvinyl…..Hum, Santa Monica, has wrapped a three-spot Lexus campaign–“Goosebumps,” “Debut” and “Robots”–directed by Victor Garcia of bicoastal/international MJZ for Team One USA, El Segundo, Calif. Jeff Koz served as creative director for Hum, with David Norland as composer, Dan Hart as sound designer, and Debbi Landon the executive producer…..DeWolfe Music, New York, recently contributed an entire game’s worth of music for 2K Games’ “Hummer Badlands” for Xbox. The intense in-game action is scored with more than 10 DeWolfe tracks….POP Sound, Santa Monica, created sound design and performed a 5.1 mix for a new theatrical and HD TV spot for Coca-Cola that takes audiences along on a magical ride with a boy on a bicycle. POP Sound’s Peter Rincon helmed the mix for the spot, titled “Parade,” which was directed by Dante Ariola of MJZ for Wieden+Kennedy (W+K), Portland, Ore., and Amsterdam–W+K, Portland, and its in-house Joint Editorial recently worked with audio engineer Craig Helmholz of Crescendo! Studios, San Francisco, on :60 and :30 spots titled “Bullets” for Electric Arts’ new game Black. Helmholz also mixed a :30 and :60 for Electronic Arts’ game The Godfather, also via W+K. Additionally, Helmholz worked with Hispanic agency Dieste Harmel & Partners, Dallas, on radio and TV commercials for Kingsford Charcoal and TV spots for Glad……Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More