Director Maggie Zackheim has joined Good Films, New York, for exclusive commercial representation in the U.S. Her prior stateside affiliations include now defunct Headquarters, and prior to that, bicoastal HKM Productions and the since closed Satellite.
The New York-based Zackheim is perhaps best known for her work in comedy, spanning both sides of the Atlantic. Among her recent work are several U.K. entries such as Lipton Cup-A-Soup out of DLKW, London, Nestle Lion Cereal for Saatchi & Saatchi, London, and Selfridge’s department stories via Mother, London. Her U.S. spot credits include work for AT&T, Avis and Coors.
Zackheim broke into commercial directing at Satellite in 1999, after having come up the ranks at MTV where she eventually got the chance to helm projects. She later created and directed a 10-episode series, VH1 Random Play, which ran during the ’00 season. Her advertising career developed at Satellite, part of the Propaganda family of companies. When Propaganda fell by the wayside in late ’01, she wound up landing at the aforementioned HKM in ’02, and then Headquarters in late ’03.
She now joins a Good directorial roster that consists of Andrew Walton, Margee Challa and Lance Weiler. Repping Good are independents Schafler Artists Management on the East Coast, Maureen Butler in the Midwest, Yvette Represents on the West Coast, and Asprodites Reps in the Southeast.
Director Lucrecia Signs With PRETTYBIRD For Her 1st U.S. Representation
PRETTYBIRD, the production company helmed by Paul Hunter, Kerstin Emhoff, and Ali Brown, has added award-winning filmmaker Lucrecia to its roster for U.S. commercial and music video representation. This marks the director’s first representation in the U.S. market.
Lucrecia has been signed to PRETTYBIRD UK since 2021, soon after winning UKMVA’s Best Pop Newcomer award for her Tarantino-esque music video for rapper/singer-songwriter Ashnikko--which the director pitched, prepped, and shot in only four days. Since joining PRETTYBIRD UK, Lucrecia has quickly made a name for herself. Her striking narratives, combined with a hyper-real aesthetic and iconic world creation, have been the centerpieces of her filmmaking and photography.
Her work has gone viral on more than one occasion. Her commercial for bibigo, “Live Delicious,” was widely admired and even recreated on an episode of Jimmy Kimmel. She has won awards from Kinsale Shark, Creative Circle, and UKMVA, as well as recognition at the Cannes Lions Young Directors Awards and Ciclope Awards.
Candice Dragonas, VP, talent strategy/executive producer PRETTYBIRD US, said of Lucrecia, “She brings a uniquely stylish approach to storytelling with the perfect splash of humor and playfulness. I admire her extreme passion for her craft and the drive to create at the top of her game.”
In addition to Lucrecia’s cinematic visual aesthetic, she routinely engages in another unique form of self-expression: nail art. She has had everything from whipped cream and cherries to chrome flames adorning her nails.
At PRETTYBIRD, Lucrecia joins a roster of filmmakers including Academy Award-winning duo Daniels (Everything Everywhere All At Once), A.V. Rockwell (A Thousand... Read More