This slice-of-life spot opens on a child who’s laid out on a couch. She’s clearly feeling under the weather.
“Try to rest sweetheart,” says her concerned mom. “I’ll call the school.”
We then see the mother on a hallway phone, her lethargic daughter in the background. The mom is smoking a cigarette.
“Hi, it’s Carla Conway,” she says over the phone to a school employee. “Jasmine’s staying home. She’s sick today. I think it’s bronchitis or something.”
A voiceover then relates a message that’s supered across the screen: “Each year, children in the U.S. miss 7 million school days due to illness from secondhand smoke.”
Then appearing on screen is a simple sane request: “Take it outside”
This is followed by an end tag, which contains the Web site address, SecondHandSmokesYou.com. Below it is a line that identifies the sponsor of this spot, the Washington State Department of Health.
“Home Sick” is one of two spots in a Washington Department of Health campaign directed by Nelson Cabrera of bicoastal HKM Productions for agency Sedgwick Road, Seattle. The other commercial, “Family Room,” depicts a disturbing scene of parents smoking around their kids as they all watch TV. The father laughs at his favorite TV sitcom while his son, on the other end of the couch, takes out an inhaler.
Carl Swan, Ned Brown and Melissa Culligan executive produced for HKM, with Dominick Ferro serving as producer. The spots were shot on location in Seattle by DP Jesse Green.
The Sedgwick Road creative team consisted of creative director Zach Hitner, art director Derek Kirkman, copywriter Scott Stripling and producer Jenn Pennington.
Editor was Tony Fulgham of World Famous Editorial, Seattle, Colorist was Jeff Tillotson of Flying Spot, Seattle. Audio post mixer/sound designer was John Burocker of Clatter and Din, Seattle.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More