Director Jennifer Little has signed with A Band Apart, Los Angeles, for exclusive spot representation in the U.S. This marks her first stateside representation. She continues to be handled in Canada by Circle Productions, Vancouver, B.C., and Toronto.
Little has been active in commercials and episodic television in Canada. Her spot credits include work for such clients as Ford via Young & Rubicam, Vancouver, the British Columbia Lotto for TBWA, Vancouver, and Moule Designer Gifts out of agency Rethink, Toronto. The latter, “The Big Tiff” produced by Applebox Productions, Toronto, won a Bessie Award for direction. The Bessie competition is a leading Canadian awards show.
On the TV program front, last year Little helmed two episodes of the reality series Crash Test Mommy for Canadian broadcaster Atlantis Alliance. She is currently slated to direct four more episodes.
Little holds degrees in acting from Ryerson Theatre School, Toronto, and in film and philosophy from the University of Toronto. She worked as a camera operator and assistant director on a variety of feature and TV projects. She also directed several shorts, including one that screened at the World Film Festival in Montreal.
A Band Apart’s managing director Jeff Armstrong cited Little’s ability to direct talent and her experience in varied media, including TV, commercials and live theater. He said that Little’s work “shows great restraint and allows the story to breathe without rushing to the gag and tag lines. She also produces clean, contemporary film in both her advertising and her entertainment work.”
With her early experience in acting, Little related that she has an affinity for actors and spots with dialogue, particularly realistic, performance-driven ads. She added that she was drawn to A Band Apart by its involvement in different media and its strong presence in the commercials market.