By Kristin Wilcha
New Faces
Matthew Bull, the London-based worldwide chief creative officer of Lowe, is leaving his post to rejoin Lowe Bull, the agency he founded in South Africa. (The shop has offices in Cape Town, Johannesburg, and Durban, South Africa.) He will continue to serve as the global creative leader on the Stella Artois account….Naked, the London-headquartered communications and strategy shop, is slated to open a New York office in January. Heading up the new venture are Paul Woolmington, currently CEO of Media Kitchen, New York, and M.T. Carney, currently senior partner/worldwide planning director at Ogilvy & Mather, New York….Creative director Chris Bradley is joining Margeotes Fertitta Powell, New York, where he will be in charge of integrating nontraditional media efforts. He joins the shop from Arnold Worldwide, Boston, where he worked on Volkswagen….The jury chairs for the 2006 Clio Festival have been announced: heading up the television/cinema jury will be Tony Davidson, executive creative director at Wieden + Kennedy, London; Paul Woolmington, co-founding partner of Naked, will spearhead the Content + Contact jury; John Merrifield, chief creative officer/regional creative director of TBWA/Japan, Tokyo, will head up the print/poster/innovation/integrated jury; Rei Inamoto, the global creative director of AKQA, San Francisco, will oversee the Internet jury; Brian Collins, executive creative director of the Brand Integration Group at Ogilvy & Mather, New York, will chair the design jury; and director Noam Murro of Biscuit Filmworks, Los Angeles, will oversee the TV/cinema technique jury….
Account Movement
McCann Erickson, New York, will handle advertising for the U.S. Army, an account valued at $1.35 billion over five years. The account had previously been with Leo Burnett USA, Chicago….Butler, Shine, Stern & Partners, Sausalito, Calif., will handle ad duties for Mini. The account had previously been with Crispin Porter + Bogusky, Miami….Saatchi & Saatchi, New York, will handle global ad duties for Alcoa Building & Construction Systems….Filmmaker Bao Nguyen Joins m ss ng p eces For His 1st U.S. Commercial Representation
Production company m ss ng p eces has added Bao Nguyen to its directorial roster. This marks the first U.S. commercial representation for Nguyen, an Emmy Award-nominated Vietnamese-American filmmaker known for his nimble, nuanced documentaries.
Nguyen has directed more than 20 short films and documentaries, and worked with clients including Google, Coca-Cola, Microsoft, Uber, and Samsung. His most recent short, Don’t Make It Complicated, for Apple’s “Shot on iPhone” series was the tech giant’s first-ever major campaign shot in and for Vietnam. Nguyen and his local crew successfully bridged worlds to make one of the most-watched films in Apple’s history, with close to 60 million views. His latest feature documentary, The Greatest Night In Pop, about the making of the seminal global hit song, “We Are the World,” had its world premiere at the 2024 Sundance Film Festival. It launched globally on Netflix shortly after, where it quickly became the number one film internationally on the platform.
Nguyen made his feature documentary directorial debut with Live From New York!, a film celebrating 40 years of Saturday Night Live. The film opened the 2015 Tribeca Film Festival and was broadcast in primetime on NBC. Nguyen’s second feature documentary, Be Water, was a deep dive into the life and journey of Bruce Lee. The film competed in the U.S. Documentary Competition category at the 2020 Sundance Film Festival and was invited to other festivals such as SXSW, Cannes, Telluride, and Hot Docs, among many others. It broadcasted nationally on ESPN and is one of the most-viewed 30 for 30 episodes ever on the platform.
Before Nguyen began his career as a director, he earned his BA in... Read More