By Robert Goldrich
This understated yet eloquent Advertising Council PSA for The National Center For Missing and Exploited Children opens on a public playground in which an unoccupied merry-go-’round slowly turns.
Next we are shown a vacant baseball field, then a bicycle parked in a deserted alley, followed by the exterior of a school. Parked in front is a school bus. A moment later, off in the distance, we see two youngsters walking by the school.
A voiceover relates, “To the list of places you might find sexual predators, add this one,” at which point we are taken indoors where we see a girl seated in front of her personal computer, surfing on the net.
“Last year,” continues the voiceover, “one in five children was sexually violated online. To learn what you can do to protect your kids’ online life, visit cybertipline.com. Help delete online predators.”
An end tag contains the Web site address as well as a toll-free phone number (1-800-THE LOST).
This :30, which was produced in late 2004 but recently debuted on air, was directed and shot by Henrik Hansen of Aero Film, Santa Monica, for Merkley + Partners, New York.
Lance O’Connor executive produced for Aero, with Jim Maniolas serving as producer and Frank Piazza as production supervisor.
The agency creative team consisted of creative directors Andy Hirsch and Randy Saitta, associate creative director Mike MacNeil, senior copywriter Chuck Borghese, art director Jason McQuoid and producer Alex Kobak.
Editor was Lin Polito of Version2. Editing, New York. Linda Rafoss executive produced for Version2, with Cary Flaum producing.
Colorist was Ken Masick of Company 3, New York. Audio Justin Hopfer, who’s now freelancing, served as sound designer/audio post mixer via Version2.
Principal actress was Hannah Mets.Alec Baldwin Urges Judge To Stand By Dismissal Of Involuntary Manslaughter Case In “Rust” Shooting
Alec Baldwin urged a New Mexico judge on Friday to stand by her decision to skuttle his trial and dismiss an involuntary manslaughter charge against the actor in the fatal shooting of a cinematographer on the set of a Western movie.
State District Court Judge Mary Marlowe Sommer dismissed the case against Baldwin halfway through a trial in July based on the withholding of evidence by police and prosecutors from the defense in the 2021 shooting of cinematographer Halyna Hutchins on the set of the film "Rust."
The charge against Baldwin was dismissed with prejudice, meaning it can't be revived once any appeals of the decision are exhausted.
Special prosecutor Kari Morrissey recently asked the judge to reconsider, arguing that there were insufficient facts and that Baldwin's due process rights had not been violated.
Baldwin, the lead actor and co-producer on "Rust," was pointing a gun at cinematographer Halyna Hutchins during a rehearsal when it went off, killing her and wounding director Joel Souza. Baldwin has said he pulled back the hammer — but not the trigger — and the revolver fired.
The case-ending evidence was ammunition that was brought into the sheriff's office in March by a man who said it could be related to Hutchins' killing. Prosecutors said they deemed the ammunition unrelated and unimportant, while Baldwin's lawyers alleged that they "buried" it and filed a successful motion to dismiss the case.
In her decision to dismiss the Baldwin case, Marlowe Sommer described "egregious discovery violations constituting misconduct" by law enforcement and prosecutors, as well as false testimony about physical evidence by a witness during the trial.
Defense counsel says that prosecutors tried to establish a link... Read More