Changes at the Helm
David Naylor & Associates (DNA), Hollywood, has taken on exclusive spot and music video representation in the U.S. for London-based production company Pagan. A prime focus for commercials will be Pagan director Vaughan Arnell, who made his first mark in the industry as half of the directing team Vaughan +Anthea, with Anthea Benton, in the mid-1980s. The duo was successful in both videos and spots. Arnell and Benton then began solo directing careers in ’96. Vaughan continued to be active in clips (The Spice Girls’ “Say You’ll Be There”) and commercials (Orange, Audi, Levi’s, Stella Artois). He joined Pagan in ’02. Additionally, Pagan has the mono-monikered Rankin, a noted photographer, publisher and most recently film director, whom DNA will handle stateside. David Naylor is president of DNA. His counterpart at Pagan is Adam Saward….. Director Grant Baird has joined MotivFilms, a Santa Monica shop founded in ’00 by director Eric Bute and exec producer Jim Rutherford. Baird first became known on the agency side, having served as creative director and head of production at Bozell-Bonneville and at Bonneville Communications, Salt Lake City…..MRB Productions has added directors Todd Kellstein, Brian O’Connell and Vincent Pagazza, joining company mainstay helmer Mark Teitelman…..Category:News
AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content
Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.
Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”
Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.
Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More
MySHOOT Profiles
Add A Comment