Just what TV needs: another car chase. However, the twist on this pursuit turns out to be not only funny but also an effective piece of advertising for a client outside the mainstream–yet well suited to streams and other bodies of water.
This :30 thrusts us right into a siren-blaring, high-speed chase on a back country road. We see a sporty black Camaro motoring like a bat out of hell, with three sheriff’s cars not too far behind.
Clearly the driver of the Camaro is a suspect in a crime, if not an outright criminal. The camera reveals, however, that this perpetrator is not of the two-legged variety. Instead, we see a fish at the wheel of the sports car, which careens off road and skids up to the water’s edge. The fish jumps out of the car into the water, seemingly making good its escape via river, lake or creek.
A deputy gets out of one of the law enforcement vehicles and begrudgingly admits, “He got away.”
“No, he didn’t,” confidently says a wiser veteran sheriff who arrives on the scene. The reason for his confidence then becomes evident–he’s holding a fishing pole rigged with a Rapala lure. The spot ends with the word “Rapala” supered across a dark background.
“We wanted to play off all the best car chase scenes,” related art director Brock Davis of Carmichael Lynch, Minneapolis. “There’s no hint of lighthearted or silly anywhere. And then you see the fish–and it’s driving a Camaro.”
“Getaway” was directed by Tom De Cerchio of Incubator Films, West Hollywood, for Carmichael Lynch. Alexandra Chamberlain executive produced for Incubator, with Kate Dale serving as line producer. Production services were provided by Radke Films, Toronto. The DP was Glen Keenan.
The agency team consisted of chief creative officer Peter McHugh, executive creative director Jim Nelson, creative director Steve Casey, writer Tom Camp, producer Sean Healey and art director Davis.
Editor was Charlie Gerszewski of Channel Z, Minneapolis. Colorist was Dave Sweet of Pixel Farm, Minneapolis. Steve Medin of Pixel Farm was online editor/visual effects artist. Audio engineer was Ken Chastain of Pixel Farm Music, Minneapolis. Ron Stefaniuk of Stefaniuk Studios, Toronto, was creator/artist of the animatronic fish.
Sound designer was Jay Nierenbreg of Elias Arts, bicoastal. Principal actors were Scott Wickware and Brian Frank. The spot broke earlier this month on fishing specialty shows throughout the country.After 20 Years of Acting, Megan Park Finds Her Groove In The Director’s Chair On “My Old Ass”
Megan Park feels a little bad that her movie is making so many people cry. It's not just a single tear either — more like full body sobs.
She didn't set out to make a tearjerker with "My Old Ass," now streaming on Prime Video. She just wanted to tell a story about a young woman in conversation with her older self. The film is quite funny (the dialogue between 18-year-old and almost 40-year-old Elliott happens because of a mushroom trip that includes a Justin Bieber cover), but it packs an emotional punch, too.
Writing, Park said, is often her way of working through things. When she put pen to paper on "My Old Ass," she was a new mom and staying in her childhood bedroom during the pandemic. One night, she and her whole nuclear family slept under the same roof. She didn't know it then, but it would be the last time, and she started wondering what it would be like to have known that.
In the film, older Elliott ( Aubrey Plaza ) advises younger Elliott ( Maisy Stella ) to not be so eager to leave her provincial town, her younger brothers and her parents and to slow down and appreciate things as they are. She also tells her to stay away from a guy named Chad who she meets the next day and discovers that, unfortunately, he's quite cute.
At 38, Park is just getting started as a filmmaker. Her first, "The Fallout," in which Jenna Ortega plays a teen in the aftermath of a school shooting, had one of those pandemic releases that didn't even feel real. But it did get the attention of Margot Robbie 's production company LuckyChap Entertainment, who reached out to Park to see what other ideas she had brewing.
"They were very instrumental in encouraging me to go with it," Park said. "They're just really even-keeled, good people, which makes... Read More