By Kristin Wilcha
New Faces
Bill Bruce, an executive creative director at BBDO New York, has been promoted to the new role of creative director for the New York office. He will partner with David Lubars, chairman/chief creative officer of BBDO North America, to oversee the creative output of the New York shop….Brett Channer has been named CEO/executive creative director at Saatchi & Saatchi Canada, Toronto….Earl Cavanah is joining DDB New York as group creative director. He had previously led creative efforts on the GMC account at Lowe, New York….Agency Hadrian’s Wall, Chicago, has hired Natalie Pless as a copywriter; also joining the shop are Chad Verly, art director, and Geoff Berg, copywriter…
Account Movement
Global ad duties for Omo detergent, a Unilever product, as well as the account for British Airways, will be handled by Bartle Bogle Hegarty, London….Ogilvy & Mather, New York, will handle advertising for Morgan Stanley….StrawBerry Frog, New York, will take on ad duties for Mega Blocks, a Canadian toy company….Foote, Cone & Belding, San Francisco, will handle several creative assignments for Hilton Hotels….Grey Worldwide, New York, will handle ad duties for Max Factor cosmetics….Effie UK and Ipsos Report Concludes Marketing Industry Should Do Its Part To Heal Societal Divisions
Society has never been more divided, according to a new report Healing the Divide in which Effie UK and brand and advertising experts from Ipsos explored brands’ role in shaping society and healing societal divisions.
The report details how instability, inflation, and COVID recovery —the convergence of multiple interconnected crises around the world that coincide with and amplify each other, causing hard to resolve systemic challenges, have become the norm over the past few years. As a result, the use of division as a weapon is now a major theme in today’s culture and politics, and sadly 47% of the UK and 49% of the US agree with the statement that “Within my lifetime, society in my country will break down,” according to Ipsos Global Trends 2024.
While some brands have tried to respond to this, the report finds responsible marketing is now threatened by weaponized division. It points to the World Federation of Advertisers’ decision to shut down the Global Alliance for Responsible Media following an antitrust lawsuit filed by Elon Musk’s X, combined with DEI rollbacks, as significant setbacks.
The report says these setbacks underline the importance of marketing in solving collective problems, such as climate change, food security, and harmful online content. It also points to a need for marketers to take more interest in and more responsibility for healing divisions.
Research claims marketers are ideally placed to build and rebuild the antidote to division (trust, empathy, a sense of control, connection and collaboration). According to the Ipsos Veracity index of trusted professionals, society is becoming more trustworthy of advertising executives. Additionally, 57% of Britons agree that brands should communicate their... Read More