A youngster bicycles down a suburban street. “I don’t dream like you,” he says.
A man gets a newspaper from a vending machine. “I don’t have the same skin as you,” he relates.
A woman, carrying a child, then notes that she doesn’t wear her hair like you.
A sailor, eating a hamburger in front of a fast food restaurant, shares, “I don’t dance like you.”
A young guy in a grocery store parking lot, relates, “I don’t come from the same place as you.”
And finally a jogger says to the camera, “But I will give you CPR.”
A super then appears on screen against a black background. It reads, “Learn To Save A Life Today.”
A voiceover by actress Julianna Margulies then observes, “When you help the Red Cross, you help America.”
The American Red Cross logo appears, accompanied by a Web site address (redcross.org).
This PSA is part of a broad-based campaign–which includes two :60s (one English, the other in Spanish) and four :30s–from Hill, Holliday, New York. The public service spots all depict people from different walks of life who talk about the many ways in which they are unlike us–yet despite the differences, they believe in being there for others, through CPR, blood donations, and financial contributions to the Red Cross. The PSAs were directed by Steve Rogers via Biscuit Filmworks, Los Angeles. Line producer was Helen Hollien. The spot was shot in New Orleans by DP Eric Tremel.
Editors were Crandall Miller and Marc Langley of The Whitehouse, New York. Colorist was Victor Mulholland of Company 3, New York. Audio mixer was Tom Goldblatt of audioEngine, New York.
Composer Aimee Mann donated the ads’ instrumental track, “Wise Up,” from the Oscar, Golden Globe and Grammy-nominated soundtrack for Magnolia.
