SHOOT’s NAB Honors
And The Winners Are–.
Editor’s Note: This week’s lead story is part of our continuing coverage of the recently wrapped National Association of Broadcasters (NAB) convention. Below is a lighter hearted look at some of the color at this year’s confab.
The BS (Best Swag) Awards: Avid Technology and Sony
- Chew More. Do More.
Avid Technology brilliantly showed up at NAB with several cases of Jolt caffeinated chewing gum. In one piece of gum, one could achieve minty-fresh breath–as well as the equivalent of the caffeine in a cup of coffee to help one through NAB.
- DineAlta
Sony’s branded Zagat’s guide of America’s Top Restaurants was a great idea and a wonderful resource. The only thing missing is Howie Schwartz’s annual restaurant picks.
Demo Artist of the Year:
- Larry Chernoff (co-founder of Chernoff Touber Associates in Beverly Hills, and chairman of Ascent Media Creative Services)
Larry was a superstar as he presented MTI’s Control Dailies–a product that was developed with his input. He enthusiastically talked about the technology, the business model, and all other aspects of the product and workflow. “He’s our best demo artist,” enthused director of sales Pat Howley, who at press time was expecting some important sales based on the demos. Well done Larry!
Transportation Improvement: Monorail
- D’Oh, Monorail.
The long awaited monorail linking the Las Vegas strip to the Convention Center was finally operational this year. The monorail was $3 a ride (10-ride and day passes were also available), and resulted in a shorter wait than at the taxi stand. It also started many conversations about The Simpsons, prompted by the episode in which Springfield builds a monorail.
- Runner Up
The NAB Connector was a mini van that ran from the front and rear entrances of the South Hall to the front of the main entrance between the North and Central Hall (an estimated half mile walk). It was a great resource; the problem was a lot of people didn’t know about it.
