Joseph Kosinski
Apple “iSpec” (spec spot)
DP/editor: Joseph Kosinski
Affiliation: Anonymous Conent
How did you get into directing? It wasn’t something that I consciously worked towards until fairly recently. I had thought at different points in my life I was going to be an aerospace engineer, a jazz musician, and an architect. I was introduced to the tools of digital filmmaking while in school, and I guess you could say I took to it pretty quickly. I made a couple of short films, showed them at various festivals, and eventually was approached by Nike to direct a short film for their “Speed” campaign.
Why do you want to direct commercials? In a way, it combines all the careers I considered into one.
What’s your most recent spot project? Nike “Tronathlon.”
Do you have plans to work in other areas–e.g. shorts films or features or TV? Have you ever done any of that in the past? Definitely. I’m in the early stages of developing a feature with Anonymous–it’s important to keep as many balls in the air as you can.
What do you think is the best part about being a director? Working with a team who is as excited about the job as you are.
What’s the worst part? Falling in love with an idea or a concept that doesn’t get made.
Who is (are) your mentor(s)? I am lucky to be with a production company full of talented and experienced people, I learn something new everyday.
Not counting your own work, what’s your favorite recent ad? Why? Canon “Rodeo”–good idea, brilliant execution.
