Henry Littlechild
Henry Littlechild
Ford “Bird”
Agency: Ogilvy & Mather, London
Production: The Viral Factory, London
DP. Dewould Amkura
Editorial: Baraka Post Production, London
Discovery Channel “Parrot”
Agency: in-house
Production: The Viral Factory, London
DP David Matches
Editorial: Baraka Post Production, London
Editor: Tom Hemmings
Affiliation: Outsider, London and Santa Monica; The Viral Factory, London:
How did you get into directing? Art College, Leagas Delaney, London, TV Department where I started to shoot things in house. The Viral Factory
Why do you want to direct commercials? I like ads. Even when I was at college, I made ten-second films rather than ten minute ones.
What’s your most recent spot project? Ford Viral and Madasafish.com viral with Harry Enfield.
Do you have plans to work in other areas–e.g. shorts films or features or TV? Have you ever done any of that in the past? Everyone else seems to say they would, but for now I’m just enjoying directing ads and virals.
What do you think is the best part about being a director? Best bit: Car taking you to work on the morning of a shoot.
What’s the worst part? Worst Bit: Not getting the job.
Who is (are) your mentor(s)? Ed Robinson at The Viral Factory. Robert Campbell at Outsider.
Not counting your own work, what’s your favorite recent ad? Why? Honda. I dream about making ads like this. I’m just waiting for the balloons.
Effie UK and Ipsos Report Concludes Marketing Industry Should Do Its Part To Heal Societal Divisions
Society has never been more divided, according to a new report Healing the Divide in which Effie UK and brand and advertising experts from Ipsos explored brands’ role in shaping society and healing societal divisions.
The report details how instability, inflation, and COVID recovery —the convergence of multiple interconnected crises around the world that coincide with and amplify each other, causing hard to resolve systemic challenges, have become the norm over the past few years. As a result, the use of division as a weapon is now a major theme in today’s culture and politics, and sadly 47% of the UK and 49% of the US agree with the statement that “Within my lifetime, society in my country will break down,” according to Ipsos Global Trends 2024.
While some brands have tried to respond to this, the report finds responsible marketing is now threatened by weaponized division. It points to the World Federation of Advertisers’ decision to shut down the Global Alliance for Responsible Media following an antitrust lawsuit filed by Elon Musk’s X, combined with DEI rollbacks, as significant setbacks.
The report says these setbacks underline the importance of marketing in solving collective problems, such as climate change, food security, and harmful online content. It also points to a need for marketers to take more interest in and more responsibility for healing divisions.
Research claims marketers are ideally placed to build and rebuild the antidote to division (trust, empathy, a sense of control, connection and collaboration). According to the Ipsos Veracity index of trusted professionals, society is becoming more trustworthy of advertising executives. Additionally, 57% of Britons agree that brands should communicate their... Read More