Alan Poon
Tomorrow Will Be Better
DP: Alan Poon
Editor: Alex Pope
Converse “Spin The Bottle” (spec spot; later part of Conversegallery.com)
Production: Scorched Films
DP: Alan Poon
Affiliation: Biscuit Filmworks, Los Angeles
How did you get into directing? My mom said I needed to find a job.
Why do you want to direct commercials? Making a commercial is a fast yet highly crafted process. If all the right elements come together, a successful piece that touches a mass audience can be very gratifying.
What’s your most recent spot project? I recently had the opportunity to direct a spot for the Tribeca Film Festival with Ogilvy & Mather, New York.
Do you have plans to work in other areas–e.g. shorts films or features or TV? Have you ever done any of that in the past? I have made some experimental shorts in the past and I hope to work on a couple more in the next year. I think the balance is important.
What do you think is the best part about being a director? The best part is that everyone has to listen to you.
What’s the worst part? The worst part is that everyone is listening to you.
Who is (are) your mentor(s)? Michel Gondry and Jonathan Glazer have made some very inspiring work. Noam Murro and Biscuit Filmworks have been wonderful support.
Not counting your own work, what’s your favorite recent ad? Why? Hewlett Packard “N is for Nanotechnology”. The piece approaches a complicated subject with great enthusiasm and clarity. I think all the stuff from the HP “Everything Is Possible” campaign is terrific.