Aaron Ruell
Isoldit “Horsies”
Agency: Big Bang, Seattle
Production: Area 51 Films, Santa Monica
DP: Doug Chamberlain
Editor: Yuka Ruell
Napoleon Dynamite main title sequence
Affiliation: Area 51 Films
How did you get into directing? It started with photography in high school, which progressed into filmmaking in my late teens.
Why do you want to direct commercials? I like the challenge of creating commercials that I would like to watch. And I’m told the money isn’t too shabby.
What’s your most recent spot project? iSold It.
Do you have plans to work in other areas–e.g. shorts films or features or TV? Have you ever done any of that in the past? I just had two of my short films, Mary and Everything’s Gone Green premiere at Sundance. Mary went on to screen theatrically across the country at Landmark theatres. Both continue to do the festival rounds. I’m currently in pre-production on my first feature film, Warm Blue Day, which I wrote and will direct in the fall.
What do you think is the best part about being a director? The best part is being able to see what starts as an idea materialize into something that others can experience. What’s the worst part? I don’t know that there is a bad side to being a director, but I suppose it would be that you end up taking all the credit for something when it turns out great–and when it turns out not so great.
Not counting your own work, what’s your favorite recent ad? Why? I really like THe Pepsi Mini spots from Mark Gilbert [of Reginald Pike, Toronto, and Biscuit Filmworks, Los Angeles]. I love the simplicity behind them.