Editor Tracy Hof has joined FilmCore Editorial. She had been freelancing for the past several years with spot credits for such clients as Gatorade, Toyota and the U.S. Army.
Hof, who’s also experienced in documentaries and independent films, will be based at FilmCore, Santa Monica, but will also be available for assignments through the company’s shops in San Francisco and New York.
She first established herself at now defunct Straight Cut, initially as an assistant before being promoted to editor in 1998. There she cut Cybercash’s “Lifestyle Choice” directed by Jeff Gorman of JGF (now bicoastal Sandwick Films) for agency Katsin/Loeb, San Francisco. That spot went on to win a Gold Lion at Cannes in ’00.
Brand New School Extends Reach Internationally Via Partnership With Animation Studio BRUT
Brand New School (BNS) has entered into a strategic partnership with BRUT, a Barcelona-based animation studio. This collaboration represents a significant milestone in BNS’s expansion strategy, with BRUT serving as its inaugural global outpost.
Under the leadership of executive creative director Martin Allais, who will now be represented by BNS for directorial ventures, BRUT joins BNS as part of its collective roster. This partnership combines BNS’s established reputation for innovative creative work with BRUT’s expertise in diverse artistic techniques, including 2D cel animation, stop-motion, 3D animation, and seamless integration of live action.
With Allais leading BNS Spain, Brand New School is expanding its reach to serve a growing network of global clients. This partnership incorporates BRUT’s fresh methodology of working and diverse pool of talent to create content that resonates across cultures. Located in the heart of the European market, the new BNS location will further support and enhance its work with international clients, broadening its ability to meet their unique needs. This partnership represents a thoughtful blend of creativity and expertise, designed to strengthen and grow Brand New School’s global presence.
BRUT was founded by director Allais as an experimental incubator for innovative ideas and techniques. He is also a multidisciplinary artist of Latinx heritage who brings a wealth of creative experience to the partnership. His portfolio spans commercials for global brands like Oreo, Facebook, Samsung, and Dr. Pepper, earning accolades including Cannes Lions for his work on the Samsung Holiday campaign. Recently, Allais’ animated VR experience capturing New York City’s punk scene in the ‘70s, narrated by... Read More