Broadcast, advertising and design vet Paul Schneider has joined commercial production company Crossroads Films, bicoastal and Chicago, and creative services agency/production house Crossroads Television, New York, as a director. The companies will also tap into his creative expertise. Schneider comes over from Digital Kitchen, Chicago, where he served as creative director since 2001.
During his tenure at Digital Kitchen, Schneider directed and creative directed commercials for such clients as Budweiser, Nokia and Target, as well as numerous entertainment projects, directing and developing promo material and title design for broadcast and film (Rescue Me, Sex And The City, Nip/Tuck and Second Hand Lions).
Schneider began his career at Ross Roy Advertising in Bloomfield Hills, Mich., where he led design on the Jeep interactive account. He now rounds out a Crossroads Television team that includes creative directors Diana Lochridge and Glenn Lazzaro, executive producer Dean Winkler, director of business development Erica Ginsberg and project manager Mandy Key. As a spot director, Schneider will be repped via Crossroads Films.