Homestead Editorial has taken on spot representation for editor Mark Nickelsburg, who will still maintain the freelance client relationships he developed outside of Homestead. The newly struck relationship with Nickelsburg was announced by Homestead executive producer Lance Doty.
Nickelsburg’s recent endeavors include contributions to campaigns for Coca-Cola, Verizon, Nabisco and Jello. Outside the commercials realm, he cut four short documentaries last year for Fallon, Minneapolis, which provided a behind-the-scenes look at the animators of the popular United Airlines animation spots. A documentary was made for each of four United Airlines ads, highlighting the animators, their personalities and creative processes on the campaign. The short documentaries were directed by Jeremy Warshaw via bicoastal Cohn + Company.
“Fallon didn’t want the films to be a technical how-to so they brought me on board to help tell each animator’s story in a human way,” related Nickelsburg.
During the course of his career, Nickelsburg has built a reputation for specializing in personalities, characters and human-based storytelling. “People often come to me with projects that call for scripted dialogue, visual humanity or anything where a strong personality needs to come through,” he related.
Doty said that Homestead was drawn to the editor’s reel, which he described as “strong on storytelling, dialogue and wit.” Doty also cited Nickelsburg’s work ethic, positive attitude and creativity as being an ideal fit with the Homestead ensemble.
Prior to freelancing, Nickelsburg was with Post Factory, New York. Among his projects were the “Muhammad Ali Tribute” for the Michael J. Fox Foundation, and spots for Crest, Goodwill, Zyrtec and Enbrel. Nickelsburg also enjoyed a five-year tenure at Version2. Editing, New York, where he worked on commercials for such clients as MCI, Gatorade, Mercedes-Benz and GNC.