Bucking the axiom that you can never go home again, the Association of Independent Commercial Producers (AICP) Show and Lecture Series event will return to the Museum of Modern Art (MoMA) in New York on June 14. This comes after a four-year hiatus from the venue while the museum underwent a multi-million dollar reconstruction and expansion.
However, there’s been no hiatus in terms of the winning AICP Show work gaining artistic perpetuity at MoMA, a tradition that dates back to the inception of the annual competition in 1992. The honored commercials each year continue to be made part of the permanent archives of MoMA’s Department of Film and Media.
The first half of this year’s AICP event comes in the form of a Tuesday morning Lecture Series, from 9:30 a.m.-12:30 p.m., during which the focus will be on America’s best public service work. Titled “ADvocacy,” the session will take the form of a TV talk show that will be moderated by Peabody- and Emmy award-winning journalist and author John Hockenberry.
Joining him to screen their public service spots and to discuss the genesis of the work will be representatives from three not-for-profit organizations–The Advertising Council, the Partnership for a Drug-Free America (PDFA), and the American Legacy Foundation–as well as a corporation proactively involved in public service projects, MTV.
Scheduled speakers include Peggy Conlon, president/CEO of The Advertising Council; Nina DiSesa, chairman/chief creative officer, McCann-Erickson, New York, and member of the Ad Council board; PDFA president/CEO Stephen J. Pasierb; Allen Rosenshine, chairman of BBDO Worldwide, and vice chairman/executive creative director of the PDFA’s board of directors; Dr. Cheryl Healton, president/CEO of the American Legacy Foundation; Pete Favat, managing partner/group creative director at Arnold Worldwide, Boston, who in partnership with Crispin Porter+Bogusky, Miami, leads the Legacy Foundation team behind the effective anti-tobacco “truth” commercials; Kevin Mackall, senior VP, MTV & MTV2; and Ian Rowe, VP, public affairs, MTV.
“This year’s event will explore both the intent and efficacy of some of the most celebrated public service campaigns in recent years,” said 2005 AICP Show and Lecture Series chairman Dan Lindau, who’s partnered in Crossroads Films, bicoastal and Chicago.
AICP SHOW
On Tuesday evening, the 2005 AICP Show will debut with the honored commercials being screened at MoMA’s Roy & Niuta Titus Theater 1. Next will be a black-tie reception and buffet dinner at MoMA’s Abby Aldrich Rockefeller Sculpture Garden.
Commercials will be honored in 15 technique categories, two concept categories, a pair of overall excellence categories, and five specialty categories.
The technique categories are: Visual Style; Dialogue or Monologue; Humor; Tabletop; Cinematography; Animation; Editorial; Graphics; Visual Effects; Original Music; Sound Design; Musical Arrangement; Production; Production Design; and Talent/Performance.
Concept categories are: Agency Art Direction; and Copywriting.
Overall excellence categories are: Advertising Excellence/Single Commercial; and Advertising Excellence/Campaign.
And the specialty categories are: Public Service Announcement; Low Budget; Spec Spot; Student Commercial; and Advertising Excellence/International.
For further info, log onto www.aicp.com.
