This promo for PBS’ lineup of science programs is an adventure featuring original character design and animation directed by Pascal Campion of Bent Image Lab, Portland, Ore. Our protagonist is a heroic PBS viewer who’s taken through a visual cornucopia of gizmos, gadgets, space probes and satellites, “going where no one has ever gone,” winding up hanging onto a Nova logo. (Nova being a longstanding sciences show on PBS).
But his journey has just begun, as he careens through unraveling DNA, swims with the sharks and digs up ancient artifacts, at which point we arrive at the TV series Nature.
Next up, we’re at the top of the volcano, diving to the bottom of the sea–a prelude to the appearance of the title Scientific American Frontiers.
Now with a jetpack on his back, our hero character continues zooming about as a voiceover relates, “We like science as much as you do. Our labs are cooking up the best science on TV. The logo for Nova Science Now then comes on screen.
An end tag contains the PBS logo. The voiceover advises, “We know what it’s like to be smart. Just don’t let it go to your head.”
Bent Image Lab produced the job for the PBS marketing group. The PBS marketing team consisted of creative director John Ruppenthal, writer Eric Yeater, art director Derrick Chamlee and producer Kevin Lahr.
Ray Di Carlo executive produced for Bent, with Anthony Greene serving as producer. Project coordinator was Jenny Grayson. Animation artists were Campion, Chad Essley, Eric Kilkenny and Rob Shaw.
Steve Miller of Bent was offline/online editor. After Effects/composite artists were Bent’s Steve Balzer and Orland Nutt. Technical coordinator was John Wiegand.
Sound designer/audio mixer was Eric Stolberg of Digital One, Portland.