There’s method to the madness of this seemingly oddball spot to promote the recently concluded Malibu Film Festival–to the point where event organizers plan on using the piece on their Web site to promote next year’s fest.
We see a man walk into the ocean. As he goes from turf to surf, we hear two distinct, cinematically familiar sounds–his groaning like the character Karl in Slingblade, and a shark theme reminiscent of Jaws. As he wades deeper into the sea, we wonder why and exactly what we’re witnessing.
Snapping this all into context is the theme, “Bringing Great Films Together,” accompanied by disclosing the identity of the sponsor: the Malibu Film Festival.
“Karl” was directed and conceived by Stev Elam of Angel Films, Venice, Calif. He explained, “One movie [Jaws] represents working within the studio system and Slingblade [a major independent film] represents working outside the studio system. Both I think are essential to maintaining a healthy and diverse balance in the film community.” This mix of mainstream studio and independent fare can be found at the Malibu Film Festival.
In addition to the alluded to Web site exposure, plans call for the :30 to run regionally on TV stations in 2006. A :45 trailer version also played in theaters during this year’s festival.
Veronica Beach executive produced for Angel, with Grayce Elam serving as producer. The DP was Justin Chefe.
Editors were Chris Whiffen of HQ Editorial, Venice, and Kelly McClean from King Cuts, Venice. Online editor was Aaron Neitz of King Cuts. Colorist was Dave Hussey of Company 3, Santa Monica. Audio post mixer was Dona Richardson of Audiobanks, Santa Monica.
Music composer/arranger was James Weber of Hest & Kramer, Minneapolis. Bob Hest was exec producer for Hest & Kramer.