Loving couples are the theme in this spoof of spots promoting a greatest hits record compilation of love songs from the late 1970s. However, what’s ultimately being promoted has nothing whatsoever to do with the music biz.
The ad opens with a man and a woman walking alongside a lake. We then see another amorous couple bicycling together. Yet another is disco dancing under a revolving silver ball. And then we see a guy and gal hopping up and down in unison on large bouncy balls.
The soundtrack to these playful loving moments comes in the form of assorted “memorable” songs. Underscoring the time warp we have entered is an 8-track cartridge player on which “The Songs of 78” is heard.
Next it’s time for the obligatory rolling scroll of hit songs, supered against a backdrop of yet another loving couple seated in front of a fireplace, the man strumming on a guitar.
The scroll includes such unforgettable hits as “Keep Your Air Conditioning Unit Clean,” “Run Full Loads In Your Washer,” “Close The Drapes” (which is highlighted because that’s the song being played in the background), “Vacuum Your Refrigerator Coils,” and “Turn Off Your Love Lights When Not In Use.”
It turns out the 78 we’re being asked to remember is to set our house thermostats to 78 degrees in order to save energy. A sales pitchman’s voiceover then spiels, “Put a glide in your stride and a dip in your hip.” He then advises us to log onto a Nevada Power Web site for more money saving and conservation tips.
“KTEL” is one of three spots in a campaign directed and shot by Kurt Rauf of AirWave Productions, Las Vegas, for agency R&R Partners, Las Vegas. AirWave is an in-house arm of R&R. Don Turley executive produced for R&R and AirWave, with Dustin Oliver and Kelly Thompson producing for both shops as well.
Ron Lopez was the creative director for R&R, while the core duo on “KTEL” consisted of art director Robin Milgrim and copywriter Miles Nebeker.
Editor was Kevin Anderson of FilmCore, Santa Monica. Offline assistant was Michael Campbell. Therese Hunsberger produced for FilmCore. Online editor/visual effects artist was Pete Mayor of Vendetta Post, Santa Monica. Online/effects assistant was Kevin McDonald at Vendetta. Colorist was Stefan Sonnenfeld of Company 3, Santa Monica. Audio mixer/sound designer was Tim West of POP Sound, Santa Monica.
Music arranger was Oliver via AirWave. Music composer/producer was Pat Woodland of Patrick Woodland Productions, Irvine, Calif.
