New Faces
Three creatives have joined Lowe, New York, as executive creative directors: Peter Rosch and John Hobbs, who are coming aboard from Bartle Bogle Hegarty, New York, and Fernanda Romano, former interactive creative director at DM9DDB Advertising, Sáo Paulo, Brazil. All three will report to Mark Wnek, who joined Lowe as chairman/chief creative officer earlier this year….David Carter has joined BBDO New York, as a senior creative director. He had previously been a senior art director at Fallon, Minneapolis. In other BBDO news, Gary Topolewski has left the Troy, Mich., office of the shop, where he served as chief creative officer….Crispin Porter + Bogusky, Miami, has acquired a 20 percent stake in design shop fuseproject, San Francisco….Cameron Day has joined McGarrah/Jessee, Dallas, as executive creative director….
Account Movement
BBDO New York will handle ad duties for home improvement chain Lowe’s….Bartle Bogle Hegarty, New York, will take on creative chores for the Dyson line of vacuum cleaners….O’Leary and Partners, Newport Beach, Calif., will handle advertising for the WD-40 brand….