Editor Nate Cali, who brings a distinctive passion for cars and automotive filmmaking to his work, has joined The Den, a woman-owned house.
An Orange County native, Cali attended Los Angeles Film School where he graduated with a Bachelor of Science in editing. He credits SoCal culture for sparking his love of classic cars, and also inspiring his focus on automotive editorial.
Cali started his career in the business 16 years ago, and has worked at numerous shops, most recently PS260. He has overseen features, music videos, digital content, and commercials, editing campaigns for clients including Reebok, Funny or Die, Nike, Levi’s, and Apple. More recently, his work has focused on international automotive brands including Corvette, Audi, RAM, Jeep, Chevy, and BMW.
For Cali, there’s an emotional component to his editing, especially with his automotive work. A car is a machine that moves us, transporting us from place to place in a kind of narrative. Cali enjoys the process of finding the emotional feeling of this, bringing heart to the work. Cali’s favorite ad to date is his work for Dodge. “Performance Made Us Do It” highlights the American stalwart’s new electric car. He was able to pitch the idea with the agency and help create the voice around how Dodge will move into the electrical chapter of their story. His ability to truly collaborate with the agency, Sheet Metal Arts, was a game-changer and Cali hopes to work more closely with agencies going forward.
Cali’s latest project, a Maserati spot with ex-soccer superstar David Beckham, launched December 15.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More