International company Butter Music and Sound has launched Butter Trailers, a studio dedicated to furthering its expansion into the trailer market sector. The new venture operates out of Butter’s Los Angeles location. Led by Butter creative director Max Schad, Butter Trailers will provide original music for film trailers, broadcast promos, game trailers et al.
“Razor & Rose,” the new album released exclusively through Butter, officially marks the launch with two recent wins with tracks “Night Glide” which can be heard in the new Ida Red trailer, and “Devil in the Details” which can be heard in the new Adidas Basketball film, launching Trae Young’s signature shoe.
Previously, the studio’s original trailer compositions have appeared in projects for film and game studios including Lionsgate, Paramount, Apple TV+, Bungie, HBO Max, Paramount+, Disney+ and Marvel Studios.
A Southern California native, Schad has assumed a multitude of roles; composer, producer, songwriter, and secret metalhead. A “Swiss-Army knife” composer and producer, Schad expertly creates ear-catching music across a variety of genres. He’s spent the last eight years with Butter custom composing between its Los Angeles and Berlin offices while building a sought-after repertoire of music for the company. He has released three albums under his artist moniker, “Max Davis,” with a fourth, “IV,” due out on November 5th. After graduating from Berklee College of Music, he joined Butter in 2014 as a staff composer, swiftly climbing the ranks to creative director. His work credits extend to ad campaigns for Mercedes-Benz, Starbucks, Blue Cross, Lexus, Bud Light, Android, and many more. Currently, Schad splits his time between Berlin and L.A.
Schad said, “Butter has been like a second family to me since I wrote my first demo back in 2014. They’re constantly looking for new ways to foster growth and it’s only natural that I begin this next chapter at Butter alongside Annick (L.A. EP Mayer) and Andrew (owner/CCO Sherman). We have a truly unstoppable team of composers and producers and I couldn’t be more grateful and eager to start this next chapter alongside them.”
Object & Animal Signs Director Alana O’Herlihy To Its Global Roster
Object & Animal has added multidisciplinary artist, photographer and director Alana O’Herlihy to its roster for exclusive worldwide representation spanning commercials, branded content and music videos. This marks the first production house representation for O’Herlihy. Her portfolio encompasses a wide range of visual artistry, from directing films and music videos to creating photographic stills. Known for a unique blend of analog and digital mediums, O’Herlihy’s work includes leading brands and top-tier magazines, where her vision consistently sparks conversation and brings heightened visibility to her subjects. Her glamorous, campy style pushes the boundaries of conventional artistry. Among her notable directorial credits is the Miley Cyrus music video “Prisoner” featuring Dua Lipa. “Alana’s ability to seamlessly merge old mediums with cutting-edge processes is a testament to her boundless creativity,” said Emi Stewart, executive producer at Object & Animal. “Her work challenges conventions while celebrating the visual grandeur of both past and present.” Object & Animal maintains offices in London, Los Angeles and New York. Read More