Being a stick figure doesn’t preclude a guy from having a bit of Astaire-like style and panache, thanks in large part to some choreographed animation from Dempsey Film Group, Little Rock, Ark.
We open on a logo of a stick figure that’s holding, appropriately enough, a stick with a pointed end designed to pick up trash. The stickman then comes to life with a dancer’s flair, using the implement to pick up three pieces of litter, tossing them into a nearby public wastebasket.
The musical dance number continues with a new tool as the stickpin is replaced by a hoe. He does some landscaping with the hoe and then trades that in for a rake. The dance routine continues with him raking up some leaves.
Next up he has what appears to be a paint roller or possibly a window-cleaning squeegee. He’s now no longer a solo act, joined by a group of stickmen who in dance routine unison either paint an imaginary wall or clean an imaginary window.
But just as quickly, he’s alone again, back with his stickpin, which he wields with grace and aplomb, doing a somersault in the process. He deploys the tool to pick up a piece of litter and then settles back into his original yellow logo sign. Atop the sign appears the simple message, “Do Something.” Along the bottom of the screen appears the Web site address, keeparkansasbeautiful.com.
This :30 for the Keep Arkansas Beautiful Commission had Larry Raines and Jeff Holsted of Dempsey Film Group serving as animators for agency Mangan Holcomb, Little Rock. Shelly Needham served as post producer for the Dempsey studio.
The creative team at Mangan Holcomb consisted of creative director Chip Culpepper, associate creative director/producer Angel Galloway, art director Emily Galusha and associate producer Tammie Thessing.
Bryan Frazer of Dempsey Film Group was the audio post mixer. Needledrop music was provided by APM, Los Angeles.
