MPC, a Technicolor Creative Studio, has added VFX supervisor Adrien Servadio to its creative team in Los Angeles.
Servadio’s arrival at MPC comes with over a decade’s worth of experience combining the artistic and technical elements of an image to create authentic and globally recognized works. He will play a key part in guiding directors, agencies and brand partners in elevating their work, and provide both technical and creative solutions for the team at large.
As a VFX artist, Servadio has been a trusted collaborator of leading filmmakers and photographers such as Nicolas Winding Refn, Laurence Dunmore, Peter Lindberg, Thierry Poiraud, and Dario Piana. Servadio’s work spans brands like Apple, Lancome, Dior, Cadillac and Coca-Cola.
Morten Vinther, creative director at MPC’s Los Angeles studio, commented, “We’ve admired Adrien’s work as a Flame artist, VFX supervisor, photographer and filmmaker for quite some time and we’re lucky to have him. Adrien is coming onboard at a time when the L.A. studio is seeing a huge uptick in demand for its creative talent. He will play a crucial role in building on that momentum. Simply put, Adrien is one of the very best creative artists out there, passionate and with an extraordinary eye for detail.”
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More