Creative studio Framestore has appointed Eugénie von Tunzelmann to the newly created role of head of VFX, Attractions while Lauren Anderson and Maximilian McNair McEwan join Heather Kinal as executive producers. This trio of promotions is a move to solidify a team of specialist experience within the Attractions offering at Framestore and set the stage for the department’s growth.
Von Tunzelmann rejoined Framestore in January 2016 having worked in film VFX for over 13 years with credits including Interstellar (CG supervisor), and Man of Steel (FX supervisor). She quickly became integral to Framestore’s Rides team, and has been instrumental in driving major theme park projects such as the Jurassic World Adventure ride at Universal’s brand-new theme park, Universal Studios Beijing and the Jurassic World VelociCoaster which recently launched at Universal’s Islands of Adventure in Orlando. With a Masters in Engineering and Computer Science, von Tunzelmann’s background is a rare mixture of technology and science combined with creativity. Her promotion to head of VFX, Attractions recognizes her contribution in leading both the projects and the team.
Anderson joined the company in 2016 overseeing projects within the Framestore Labs department, including the development and build of a unique brand studio for Ford within New York’s Oculus building at the World Trade Center. Following a move to Immersive, Anderson has produced theme park attractions for Lionsgate Entertainment World and is currently heading up production on design and installation for national and international immersive museum projects and an unannounced dark rides project. Anderson will continue to focus on Immersive experiences under Framestore’s Attractions banner and ensure the growth of the department’s portfolio.
Since joining Framestore in 2017, McEwan, has been driving the delivery of immersive projects including attractions and experiences for Lionsgate Entertainment World, Universal Creative and Walt Disney Imagineering. McEwan’s new role will see him continue to manage the production workflow within the Attractions team as well as working on sales and strategy as the department continues to rapidly expand. Before coming to Framestore he worked on blockbuster titles including Interstellar, Jon Favreau’s The Jungle Book, and War for the Planet of the Apes.
“Together, Eugénie, Lauren, Max, and Heather have continued to excel in their roles, helping Framestore position itself firmly as a leader in the immersive space,” said Lottie Cooper, Managing Director, Advertising, TV & Immersive. “As the team grows they will be at the forefront of advancing the department, taking on pioneering projects that are set to thrill audiences globally.”
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More