International music and sound collective Butter Music and Sound has promoted Renée Massé to executive producer out of NY, stepping up from her previous role as sr. producer. Massé will oversee all of Butter’s NYC studio projects spanning original music, sound design, music supervision, sync and beyond, under NYC-based chief creative officer Andrew Sherman. She joins EPs Annick Mayer out of Los Angeles and Steve Walsh out of Prague as the collective steadily expands its international sonic footprint, working with brands including Spotify, Supercell, Miller Lite, Little Caesars and Mercedes-Benz.
Originally from Canada, Massé is a music industry veteran, with a decade of experience as a producer and music supervisor. Before joining Butter, she held a producer role at the boutique music and licensing company Shout It Out Loud Music. Massé was the driving force behind the production of Comedy Central’s 2018 sonic rebrand and has lent her expertise to projects for companies such as Google WAYMO, Asics, and Olay. Previously, Massé oversaw the music department as music supervisor at the award-winning postproduction studio Headroom where she also launched a covers division and master library focusing on the production of covers for licensing opportunities recorded by talented, unsigned artists. She brings this passion for supporting emerging talent to original music and licensing opportunities in her role at Butter. Massé is currently on the Women in Music organization committee as global vice chair of partnerships and development.
Object & Animal Signs Director Alana O’Herlihy To Its Global Roster
Object & Animal has added multidisciplinary artist, photographer and director Alana O’Herlihy to its roster for exclusive worldwide representation spanning commercials, branded content and music videos. This marks the first production house representation for O’Herlihy. Her portfolio encompasses a wide range of visual artistry, from directing films and music videos to creating photographic stills. Known for a unique blend of analog and digital mediums, O’Herlihy’s work includes leading brands and top-tier magazines, where her vision consistently sparks conversation and brings heightened visibility to her subjects. Her glamorous, campy style pushes the boundaries of conventional artistry. Among her notable directorial credits is the Miley Cyrus music video “Prisoner” featuring Dua Lipa. “Alana’s ability to seamlessly merge old mediums with cutting-edge processes is a testament to her boundless creativity,” said Emi Stewart, executive producer at Object & Animal. “Her work challenges conventions while celebrating the visual grandeur of both past and present.” Object & Animal maintains offices in London, Los Angeles and New York. Read More