Zulu Alpha Kilo has promoted associate creative directors Dan Cummings and Vic Bath to creative directors. Cummings and Bath recently launched the Tough Turban project for Pfaff Harley Davidson; inspired by the recent helmet law exemption in Ontario, they used the latest innovations in protective gear to create a new, open-source design for turban-wearing riders. The endeavor is receiving accolades from around the globe.
“We can always count on Dan and Vic to create game-changing, innovative work for our clients. They have the creative bravery to propose ideas that sometimes seem impossible to produce, but they have the tenacity to find a way to bring them to life,” said agency founder and chief creative officer, Zak Mroueh.
Cummings and Bath have shown they are equally as comfortable with ideas on large scale projects like the Subaru Ascent “Big on Space” campaign as well as with smaller, social campaigns, like the Harry Rosen Men’s Grooming program. With this project, they sent Harry Rosen Playoff Beard Grooming Kits to the Montreal Canadiens and Shaving Kits to the Vegas Golden Knights.
Other notable work for this duo includes the Cineplex Projecting Hope project, a CMA gold winner, that brought the movie-going experience to Toronto balconies during the pandemic. Cummings and Bath were also one of the teams that contributed to the ADCC All-Nighter Webathon. They worked on the launch of the award-winning #PauseToRemember & World’s Oldest Influencer campaign for the Royal Canadian Legion and its sponsor Homequity Bank. They followed that campaign with the second year’s installment, the World’s Oldest eSports Team, a project that assembled a team of World War II veterans to stand shoulder to shoulder on the virtual battlefield. #PauseToRemember took home Silver, Bronze at The One Show, as well as gold, silver and bronze at the ADCCs.
Cummings joined Zulu in 2018 and has also worked at Cundari, SapientNitro and Cossette. Bath joined the agency in 2019 and has worked at Rethink, dentsumcgarrybowen, TAXI and McCann.
Sinners and Saints Adds Apple Pie To Its Branded Menu
Bicoastal Sinners and Saints--the multidisciplinary studio overseen by managing director/executive producer Heather Heller, and partners/EPs Yann Henric and Thomas Carroll--has added Apple Pie Tabletop to its roster for branded content. Known for its food and beverage content creation, Apple Pie comprises the husband-and-wife team of director/DP Gene Dubin and director/art director Alisa Volodina. In addition to representation, the move expands Apple Pie’s production capabilities through the combination of its centrally located full-service studio in New York and a newly established mobile studio in Los Angeles. Apple Pie recently teamed with Sinners and Saints on a Wienerschnitzel project created by Innocean.
“We believe that our dual studio strategy positions us uniquely in the competitive landscape of food and beverage storytelling,” said Heller. “By blending the artistry of the New York studio with the flexibility of our Los Angeles location, we can tailor our productions to meet the unique demands of each project, regardless of geography.”
“Working with Sinners and Saints in the demanding field of tabletop was an absolute pleasure,” shared Apple Pie Tabletop in a joint statement. “Warm welcome, unwavering support and dedication--everything a director can ask for. The entire experience was both enjoyable and rewarding. We will not miss an opportunity to collaborate with them again.”
“The first thing you notice is that Apple Pie has beautiful work,” Heller observed. “Having worked with them, I can say that Gene and Alisa are extremely meticulous and detail-oriented; their combination of talent and agility appeals to agencies and clients.” Also appealing to Heller is Apple Pie Tabletop’s brisk international... Read More