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    Zulu Alpha Kilo promotes Cummings, Bath to creative directors

    By SHOOTUpdated:No Comments1171 Views
    TORONTO --

    Zulu Alpha Kilo has promoted associate creative directors Dan Cummings and Vic Bath to creative directors. Cummings and Bath recently launched the Tough Turban project for Pfaff Harley Davidson; inspired by the recent helmet law exemption in Ontario, they used the latest innovations in protective gear to create a new, open-source design for turban-wearing riders. The endeavor is receiving accolades from around the globe. 

    “We can always count on Dan and Vic to create game-changing, innovative work for our clients. They have the creative bravery to propose ideas that sometimes seem impossible to produce, but they have the tenacity to find a way to bring them to life,” said agency founder and chief creative officer, Zak Mroueh.  

    Cummings and Bath have shown they are equally as comfortable with ideas on large scale projects like the Subaru Ascent “Big on Space” campaign as well as with smaller, social campaigns, like the Harry Rosen Men’s Grooming program. With this project, they sent Harry Rosen Playoff Beard Grooming Kits to the Montreal Canadiens and Shaving Kits to the Vegas Golden Knights.

    Other notable work for this duo includes the Cineplex Projecting Hope project, a CMA gold winner, that brought the movie-going experience to Toronto balconies during the pandemic. Cummings and Bath were also one of the teams that contributed to the ADCC All-Nighter Webathon. They worked on the launch of the award-winning #PauseToRemember & World’s Oldest Influencer campaign for the Royal Canadian Legion and its sponsor Homequity Bank. They followed that campaign with the second year’s installment, the World’s Oldest eSports Team, a project that assembled a team of World War II veterans to stand shoulder to shoulder on the virtual battlefield. #PauseToRemember took home Silver, Bronze at The One Show, as well as gold, silver and bronze at the ADCCs. 

    Cummings joined Zulu in 2018 and has also worked at Cundari, SapientNitro and Cossette. Bath joined the agency in 2019 and has worked at Rethink, dentsumcgarrybowen, TAXI and McCann. 

    Tags:Dan CummingsVic BathZak MrouehZulu Alpha Kilo



    A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly

    Thursday, November 21, 2024

    U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.

    The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.

    Here's what it all means:

    What is the Justice Department's goal?
    Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.

    "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

    Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."

    It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More

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