180LA has hired Juan David “Puma” Arboleda as associate creative director/copywriter and Guiga Cunha as associate creative director/art director. The pair will report to executive creative director Mike Bokman, and work on legacy 180LA client Cox Communications and new business. Arboleda and Cunha are both multi-award-winning creatives, recognized for their fresh, innovative approach and non-traditional work.
“Doing advertising is easy, doing great advertising is quite difficult; Guiga and I opt for the hardest path,” stated Arboleda. “We believe creativity is the beating heart of this industry and as a Brazilian and Colombian team, we’re excited to lend a fresh perspective to the work.”
“Juan and I have a lot in common,” concluded Cunha. “Not only our Latino background, but the hunger to create work that will help 180LA clients stand out and grow their business.”
Arboleda joins180LA from Casanova/McCann LA where he was creative director working on clients including Chevrolet, Nestlé and NY Lottery. He has won more than 100 advertising awards, including the first Gold Cannes Lions for Medellín city and the Young Lions Colombia, two years in a row. He was recently named the best creative director in Latin America at the prestigious Art Directors Club Festival. In Columbia, he worked at creative shops DDB and Mullen Lowe SSP3, before moving to Los Angeles. Arboleda studied screenwriting at the San Antonio Film and TV School in Cuba and has taught courses on creativity at Brother Creativity School in Bogotá.
Cunha comes onboard from DDB Chicago where he was associate creative director working on Miller Lite. Before that, he was with Digitas North America/Chicago on the KitchenAid business, and in Brazil he worked at shops NBS/Dentsu Aegis Network and DM9DDB, among others. Cunha has won eight Cannes Lions, two of them in the recent 2021 Festival for film and print. His work has been recognized and awarded by numerous prestigious competitions, including D&AD, The One Show, and LIA.
Rom-Com Mainstay Hugh Grant Shifts To The Dark Side and He’s Never Been Happier
After some difficulties connecting to a Zoom, Hugh Grant eventually opts to just phone instead.
"Sorry about that," he apologizes. "Tech hell." Grant is no lover of technology. Smart phones, for example, he calls the "devil's tinderbox."
"I think they're killing us. I hate them," he says. "I go on long holidays from them, three or four days at at time. Marvelous."
Hell, and our proximity to it, is a not unrelated topic to Grant's new film, "Heretic." In it, two young Mormon missionaries (Chloe East, Sophie Thatcher) come knocking on a door they'll soon regret visiting. They're welcomed in by Mr. Reed (Grant), an initially charming man who tests their faith in theological debate, and then, in much worse things.
After decades in romantic comedies, Grant has spent the last few years playing narcissists, weirdos and murders, often to the greatest acclaim of his career. But in "Heretic," a horror thriller from A24, Grant's turn to the dark side reaches a new extreme. The actor who once charmingly stammered in "Four Weddings and a Funeral" and who danced to the Pointer Sisters in "Love Actually" is now doing heinous things to young people in a basement.
"It was a challenge," Grant says. "I think human beings need challenges. It makes your beer taste better in the evening if you've climbed a mountain. He was just so wonderfully (expletive)-up."
"Heretic," which opens in theaters Friday, is directed by Scott Beck and Bryan Woods, co-writers of "A Quiet Place." In Grant's hands, Mr. Reed is a divinely good baddie — a scholarly creep whose wry monologues pull from a wide range of references, including, fittingly, Radiohead's "Creep."
In an interview, Grant spoke about these and other facets of his character, his journey... Read More