180LA has hired Juan David “Puma” Arboleda as associate creative director/copywriter and Guiga Cunha as associate creative director/art director. The pair will report to executive creative director Mike Bokman, and work on legacy 180LA client Cox Communications and new business. Arboleda and Cunha are both multi-award-winning creatives, recognized for their fresh, innovative approach and non-traditional work.
“Doing advertising is easy, doing great advertising is quite difficult; Guiga and I opt for the hardest path,” stated Arboleda. “We believe creativity is the beating heart of this industry and as a Brazilian and Colombian team, we’re excited to lend a fresh perspective to the work.”
“Juan and I have a lot in common,” concluded Cunha. “Not only our Latino background, but the hunger to create work that will help 180LA clients stand out and grow their business.”
Arboleda joins180LA from Casanova/McCann LA where he was creative director working on clients including Chevrolet, Nestlé and NY Lottery. He has won more than 100 advertising awards, including the first Gold Cannes Lions for Medellín city and the Young Lions Colombia, two years in a row. He was recently named the best creative director in Latin America at the prestigious Art Directors Club Festival. In Columbia, he worked at creative shops DDB and Mullen Lowe SSP3, before moving to Los Angeles. Arboleda studied screenwriting at the San Antonio Film and TV School in Cuba and has taught courses on creativity at Brother Creativity School in Bogotá.
Cunha comes onboard from DDB Chicago where he was associate creative director working on Miller Lite. Before that, he was with Digitas North America/Chicago on the KitchenAid business, and in Brazil he worked at shops NBS/Dentsu Aegis Network and DM9DDB, among others. Cunha has won eight Cannes Lions, two of them in the recent 2021 Festival for film and print. His work has been recognized and awarded by numerous prestigious competitions, including D&AD, The One Show, and LIA.
