By Robert Goldrich
This :30 puts us in a movie theater line populated by sci-fi geeks. The throng is reminiscent of those rabid fans who camp out for days to see the debut screening of one of the Star Wars films.
Most of those in line are young guys in their 20s and 30s. Either you are part of their world or you’re on the outside looking in, advising them to “Get a life.”
However, this movie line has taken on a life and energy of its own with people speaking techno babble and dressed in offbeat regalia. We see two guys arguing in sci-fi speak. However one of them suddenly stops as if liberated upon taking a sip of flavored coffee from a Dunkin’ Donuts cup.
He questions why he’s even there, admitting that “I haven’t had a date in like–ever.” He takes off his alien head mask, breaks ranks and leaves to embark on his life–which may start with him finding a date of the opposite gender.
A voiceover puts the Epiphany we’ve just seen into context. “Need to wake up and smell the coffee,” it relates. “Try the new flavored coffees from Dunkin’ Donuts in irresistible toasted almond and vanilla spice.”
Two fellow extra-terrestrials look on in chagrin, with one saying “What a loser,” in reference to the Dunkin’ Donuts coffee convert.
The spot then ends with the Dunkin’ Donuts logo, accompanied by the slogan, “Bring Yourself Back.”
Frank Todaro of bicoastal/international Moxie Pictures directed this two-spot package, which also included “Boy Band,” for agency Hill Holliday, Boston.
Robert Fernandez executive produced for Moxie, with Matt O’Shea serving as producer. The DP was Mott Hupfel.
The Hill Holliday ensemble consisted of creative director Tim Foley, associate creative director/art director Bob Pirrmann, associate creative director/copywriter Scott Noble, and producer Scott Hainline.
Editor was Andre Betz of Bug Editorial, New York. Colorist was Billy Gabor of Company 3, New York.. Audio post mixer was Carl Mandelbaum of audioEngine, New York. Stock music was used for the spot. The principal actors in “Movie Line” were Nate Corddry, Adam Kulbersh, Henry Vick, Doug Moe and Simmy Kay.
Brand New School Extends Reach Internationally Via Partnership With Animation Studio BRUT
Brand New School (BNS) has entered into a strategic partnership with BRUT, a Barcelona-based animation studio. This collaboration represents a significant milestone in BNS’s expansion strategy, with BRUT serving as its inaugural global outpost.
Under the leadership of executive creative director Martin Allais, who will now be represented by BNS for directorial ventures, BRUT joins BNS as part of its collective roster. This partnership combines BNS’s established reputation for innovative creative work with BRUT’s expertise in diverse artistic techniques, including 2D cel animation, stop-motion, 3D animation, and seamless integration of live action.
With Allais leading BNS Spain, Brand New School is expanding its reach to serve a growing network of global clients. This partnership incorporates BRUT’s fresh methodology of working and diverse pool of talent to create content that resonates across cultures. Located in the heart of the European market, the new BNS location will further support and enhance its work with international clients, broadening its ability to meet their unique needs. This partnership represents a thoughtful blend of creativity and expertise, designed to strengthen and grow Brand New School’s global presence.
BRUT was founded by director Allais as an experimental incubator for innovative ideas and techniques. He is also a multidisciplinary artist of Latinx heritage who brings a wealth of creative experience to the partnership. His portfolio spans commercials for global brands like Oreo, Facebook, Samsung, and Dr. Pepper, earning accolades including Cannes Lions for his work on the Samsung Holiday campaign. Recently, Allais’ animated VR experience capturing New York City’s punk scene in the ‘70s, narrated by... Read More