Hill Holliday has promoted David Leonardi to chief creative officer of its health care practice, Hill Holliday Health. He will be reporting into Icaro Doria, North American chief creative officer, Hill Holliday. This is one of Doria’s first executive moves, since joining Hill Holliday in January of 2021. Leonardi joined Hill Holliday Health as executive creative director in 2013 with over 15 years of experience on such consumer health brands as LIPITOR®, Prevacid®, SPIRIVA®, and LAP-BAND®.
“Over the past decade, our healthcare expertise has grown quietly yet tremendously, driving results for some of the biggest names in the industry,” said Doria. “David has been a huge part of that growth, I have full faith in his creative vision, his goals for further growth, and I look forward to working with him to create brave, ambitious, and culturally relevant ideas for our health clients going forward.”
Leonardi added, “I’m grateful for the opportunity to work alongside Icaro–an amazing creative leader and person–to help him create the next chapter in Hill Holliday’s storied history. There’s an intangible quality and commitment with everyone here at Hill Holliday Health; our collective passion to help people is real. We use every ounce of that to create work that breaks through, builds client business and helps change—or even save—lives.”
Hill Holliday Health has experienced impressive growth after launching its healthcare practice bringing on four new client companies and seven new brands in CNS, oncology, women’s healthcare, and ophthalmology. Hill Holliday Health’s clients include J&J, Lundbeck, Regeneron, and Intra-Cellular Therapies.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More