"Museum" Exhibits Prehistoric Modem Man To Bring Us Up To High Speed
By Robert Goldrich
This spot throws us into the midst of what seems to be a slice of mundane life: a guy at home sitting in front of his computer, waiting to get on the Internet. We hear the obligatory static-interference laced, high-pitch shrill of a dial-up modem looking to make a connection, but to no avail. The man, who’s a bit slovenly and is wearing a bathrobe, repeatedly strikes his computer keyboard out of frustration as nothing continues to happen.
Already agitated, he’s about to find another source of annoyance–a couple of youngsters peering in at him through the glass of what we assume is his home office. Both kids are sticking their tongues out, mocking the adult. The man takes notice–and umbrage–as he charges at the children who run off. The man opens the door in pursuit, revealing that the youngsters are part of a group of children on a school field trip. Turns out the man is part of a museum exhibit–which he himself didn’t realize until now.
He looks at the sign in front of his museum roost, which simply reads, “Dial-up Man.” The kids laugh and, accompanied by their teacher, move on to the next exhibit–Neanderthal Man. The teacher says of the latter, “As you can see, he also has very primitive tools.”
As Dial-up Man–who’s portrayed by actor Adam Large–looks in disbelief at his prehistoric neighbor, the Neanderthal gives him a quick nod as if to acknowledge a peer. Realizing how behind the times he is, the now panicked Dial-up Man runs back into his “home office” to seek refuge. Hanging in the museum are banners that read, “The Evolution of Man.” A voiceover then asks rhetorically, “Maybe it’s time you got high-speed Internet.”
The spot then seques to an end tag with a pitch for Cincinnati Bell’s Zoom Town high-speed service at $20 a month.
Titled “Museum,” this :30–which brings humor to a product/services category that is typically a creative wasteland–was directed by Tom De Cerchio via Circle Productions, Toronto, for Gee, Jeffery & Partners (GJP) Advertising, Cincinnati. De Cerchio’s U.S. production company home is Incubator Films, Los Angeles.
Karen Tameanko executive produced for Circle Productions, with Kate Dale serving as producer. The DP was Doug Koch.
The GJP creative ensemble consisted of creative director Rob Simpson, associate creative director Martin Buchanan, art director Eric Jones, copywriter Nathan Dye, and Toronto-based freelance producer Tess Waisglass, who has been working at GJP’s office in Canada.
Editor was Andy Ames of Panic & Bob, Toronto. Sam McLaren exec produced for Panic & Bob. Colorist was Lee Engleman of The Lab, Toronto. Visual effects artist/exec producer was Andrew Hunter of Eyes Post, Toronto. David Fleury of David Fleury Music, Toronto, served as music composer and audio post mixer. Sound designer was Dan Kuntz of David Fleury Music.
Brand New School Extends Reach Internationally Via Partnership With Animation Studio BRUT
Brand New School (BNS) has entered into a strategic partnership with BRUT, a Barcelona-based animation studio. This collaboration represents a significant milestone in BNS’s expansion strategy, with BRUT serving as its inaugural global outpost.
Under the leadership of executive creative director Martin Allais, who will now be represented by BNS for directorial ventures, BRUT joins BNS as part of its collective roster. This partnership combines BNS’s established reputation for innovative creative work with BRUT’s expertise in diverse artistic techniques, including 2D cel animation, stop-motion, 3D animation, and seamless integration of live action.
With Allais leading BNS Spain, Brand New School is expanding its reach to serve a growing network of global clients. This partnership incorporates BRUT’s fresh methodology of working and diverse pool of talent to create content that resonates across cultures. Located in the heart of the European market, the new BNS location will further support and enhance its work with international clients, broadening its ability to meet their unique needs. This partnership represents a thoughtful blend of creativity and expertise, designed to strengthen and grow Brand New School’s global presence.
BRUT was founded by director Allais as an experimental incubator for innovative ideas and techniques. He is also a multidisciplinary artist of Latinx heritage who brings a wealth of creative experience to the partnership. His portfolio spans commercials for global brands like Oreo, Facebook, Samsung, and Dr. Pepper, earning accolades including Cannes Lions for his work on the Samsung Holiday campaign. Recently, Allais’ animated VR experience capturing New York City’s punk scene in the ‘70s, narrated by... Read More