Mike Bregman has been appointed chief data officer of Havas Media Group (HMG) North America. Based in New York, Bregman will serve on HMG’s North American executive leadership team.
Bregman joins HMG after other recent leadership appointments across North America with Meghan Grant, recently named chief strategy officer, and Amy Ginsberg, as the chief investment officer.
Peter Mears, Global CEO, said of Bregman, “He has spent his career building AI-driven, consumer platforms from the ground-up, across a multitude of categories and industries. His experience will further strengthen our data integration across the Mx System, delivering on our brand promise of creating more meaningful media experiences for consumers.”
Bregman joins Havas with 20 years of experience leading data and analytics teams. His career has focused on building proprietary AI-driven personalization and next best experience engines, bespoke consumer-360 and attribution modeling platforms, and various real-time cross-channel reporting, planning and media optimization systems.
Bregman remarked, “The Havas Media Group Data team is well positioned to evolve and scale to meet the ever-growing needs of our clients. HMG’s proprietary media optimization, attribution, reporting and audience planning tools are actively delivering real, meaningful value. I look forward to enhancing our specialization in advanced analytics, providing powerful insights to fuel growth for our clients and sharpening our meaningful media brand promise.”
Prior to joining Havas Media Group, Bregman was with Accenture as global managing director leading customer, marketing, and sales analytics within Accenture’s Applied Intelligence unit. In his role, he was responsible for evolving the unit’s offerings and innovative go-to-market strategy across 20 regions, and developing a community of over 1,000+ data scientists. Prior to Accenture, Bregman also held senior roles at Dentsu, MediaCom, SymphonyIRI, Kantar Retail, and uSell.com.
After 20 Years of Acting, Megan Park Finds Her Groove In The Director’s Chair On “My Old Ass”
Megan Park feels a little bad that her movie is making so many people cry. It's not just a single tear either — more like full body sobs.
She didn't set out to make a tearjerker with "My Old Ass," now streaming on Prime Video. She just wanted to tell a story about a young woman in conversation with her older self. The film is quite funny (the dialogue between 18-year-old and almost 40-year-old Elliott happens because of a mushroom trip that includes a Justin Bieber cover), but it packs an emotional punch, too.
Writing, Park said, is often her way of working through things. When she put pen to paper on "My Old Ass," she was a new mom and staying in her childhood bedroom during the pandemic. One night, she and her whole nuclear family slept under the same roof. She didn't know it then, but it would be the last time, and she started wondering what it would be like to have known that.
In the film, older Elliott ( Aubrey Plaza ) advises younger Elliott ( Maisy Stella ) to not be so eager to leave her provincial town, her younger brothers and her parents and to slow down and appreciate things as they are. She also tells her to stay away from a guy named Chad who she meets the next day and discovers that, unfortunately, he's quite cute.
At 38, Park is just getting started as a filmmaker. Her first, "The Fallout," in which Jenna Ortega plays a teen in the aftermath of a school shooting, had one of those pandemic releases that didn't even feel real. But it did get the attention of Margot Robbie 's production company LuckyChap Entertainment, who reached out to Park to see what other ideas she had brewing.
"They were very instrumental in encouraging me to go with it," Park said. "They're just really even-keeled, good people, which makes... Read More