Customer experience agency Definition 6 has brought Crystal Hall aboard as SVP/creative director. She brings years of experience in the media and entertainment industry spanning branding, advertising, and marketing. Hall has driven development for more than a dozen rebrands, digital experiences, and cable channel relaunches, including Showtime, FX, The Movie Channel, Smithsonian Channel, and truTV.
Prior to joining Definition 6, Hall founded and ran two creative agencies. Most recently, she was chief creative officer of Specter Hall, where she worked on social, digital, and brand initiatives for Audible and launched the branding and creative strategy for multiple tech start-ups, including destination-based AR app District-1. Prior to that, she was co-founder/executive creative director of Spark+Sizzle, most notably producing an award-winning interactive digital campaign for American Horror Story with FX.
Before that, Hall was at Showtime Networks for more than 15 years with the last 10 in the role of VP/creative director of network branding and design. There, she led the Showtime brand transition into the digital environment and executed thousands of projects, including 360º marketing campaigns, social content, product development, network rebrands, and show packaging. During her tenure, Hall led six Showtime network rebrands, including the celebrated “Brace Yourself” integrated brand marketing campaign. Of the many series launches she worked on, one of her favorites is the Billions launch campaign, which involved a takeover of the Oculus in Lower Manhattan with 50 screens of all shapes and sizes, including two massive 20 X 30-foot displays.
