Bicoastal editorial house Exile has promoted editor Shane Reid to partner, based out of its Los Angeles office. Reid’s advancement is aligned with the overarching Exile ethos which centers on developing and incubating talent to promote growth from within.
Hailing from the Bay Area, Reid initially started out performing stand-up and sketch comedy in L.A., editing odd jobs that he could get his hands on in order to make ends meet, a skill he had picked up as a teen. When introduced to the commercial editorial world, Reid was blown away by the idea of collaborating on films, advertising, and music videos with high-profile directors, DPs, and creatives. He started at Lost Planet, assisting Hank Corwin, before moving to Whitehouse Post, where he assisted Rick Lawley and Russell Icke before becoming an editor himself. Reid came to work for Exile in 2015, shortly after the shop’s inception. He has collaborated with directors such as Damien Chazelle, Andrew Dominik, Terrence Malick, Emmanuel “Chivo” Lubezki, Craig Gillespie, John Hillcoat, Johan Renck, Michael Spiccia, Dave Meyers, Ian Pons Jewell, Dee Rees, Sam Pilling, Terrence Neale, Stacy Wall, AG Rojas, Vincent Haycock and Tom Noakes.
Reid’s editing career was propelled by work like his Duracell spot, “Trust Your Power,” about the deaf NFL player Derrick Coleman, along with a number of Apple ads, like “The Stunt Double,” “This Watch Tells Time,” “It Already Does That,” and “Storytellers,” which launched Apple TV. Recently, Reid worked on three 2021 Super Bowl spots: Doritos’ “Flat Matthew,” Jimmy John’s “Meet the King,” and Rockstar’s “Spotlight.”
Reid edited the feature documentary One More Time with Feeling, directed by Dominik (The Assassination of Jesse James by the Coward Robert Ford, Chopper) which documents the recording of Nick Cave and the Bad Seeds album “Skeleton Tree” in the wake of Nick Cave’s 15-year-old son Arthur’s tragic death. Reid was also an editor on Terrence Malick’s latest feature A Hidden Life. His music videos include Florence + The Machine’s “Hunger” and Kamasi Washington’s “Harmony of Difference.”
“What struck me the most about Exile when I first started was the stripping away of vanities, and the focus placed on strong relationships with directors, production companies, and agencies,” said Reid. “Becoming a partner alongside this group of people opens up such potential to help grow our younger editors and keep pushing the quality and expectations of our work further.”
“We remain focused on bringing up the next generation of editors in our shop,” said CL Kumpata, founder/EP at Exile. “Just as Shane has matured in his craft since 2015, so too will our editors starting out today.”
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More