Audio post studio Mr. Bronx has hired Hanna Choi as executive producer. Choi’s new post follows a dual role at Red Iron NYC and PLUSHnyc where she stewarded large-scale projects for networks such as HBO, Food Network, and NBC while producing campaigns for Clinique, Google, PayPal, Givenchy, and others.
Sound designer/mixer Dave Wolfe, founder of NYC-based Mr. Bronx, said of Choi, “Not only are we bringing on an extraordinarily experienced producer, but we’re also gaining a multi-instrumentalist and creative partner. Hanna possesses the unique ability to bridge the gap between production and creative design.”
Hailing from Portland, Ore., Choi is a lifelong musician with classical training and concert appearances at Carnegie Hall, The Kennedy Center, and Bowery Ballroom. She currently performs violin and keys for Mackenzie Shrieve and has played an integral role in groups such as Three Thousand Rivers and The Harvard Undergraduate Drummers. After a STEM-focused education, Choi followed her passion for all things music and sound, connecting with Headroom founder Jerry Plotkin in 2015. From there, she cut her teeth in the audio post world, rising through the ranks to producer before the studio joined PLUSHnyc in 2018. While retaining her producer responsibilities at PLUSHnyc, she stepped up to a concurrent role of project manager at sister company Red Iron NYC in 2020.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XRโs offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role heโs held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossanoโs expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the companyโs creative talent network. Rossanoโs career includes serving as an exec producer at Hungry Man for about 11 years, right from that companyโs inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More