Experiential advertising agency Momentum Worldwide has promoted James Robinson to chief creative officer and David Chamberlain to chief experience design officer of its North American organizations, strengthening its leadership.
Robinson will establish a single point of leadership for all North American creative teams, with a shared focus and vision to deliver cutting-edge creative and best-in-class work. Chamberlain will be responsible for shaping a new era of engagement for consumers and brands through groundbreaking digital experiences.
Robinson joined Momentum New York in 2018 as executive creative director, and has demonstrated extraordinary leadership and outstanding creative work for clients such as American Express, General Motors, Verizon and Walmart.
Over the past five years, Chamberlain has successfully built and elevated the agency’s Experience Design (XD) practice. He’s also played an integral role in the creative leadership of the agency, as well as building out Momentum’s Digital Experience Design practice (DXD).
Donnalyn Smith, president, North America at Momentum Worldwide, commented, “James and David bring such a refreshing approach to creative vision, leadership and excellence. They continuously create outstanding and award-winning work for our clients, and there is no doubt they will make their mark on the creative teams across North America.”
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads โ essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More