Editor Jonathan Silver has returned to Venice-based house room. He spent the past couple of years freelancing on commercials and videos, primarily in New York and Washington, D.C.
Silver kicked off his move back to the West Coast and second tour of duty at room with the music clip “Boogie Oogie Oogie,” peformed by Brooke Valentine and featuring Yo-Yo and Fabolous. The video is one of the first directorial projects for Kevin Hunter of bicoastal/international HSI Productions. Hunter is the younger brother of and longtime second unit director for noted HSI helmer Paul Hunter. “Boogie Oogie Oogie” is the lead single from the Fox Searchlight film Roll Bounce. Room’s Bill Pollock was the online editor for the video.
Silver brings a mix of music video and spot editing experience to room. During his first go-around at the shop, he cut assorted projects, with credits that included Ricky Martin’s 1999 anthem, “Livin’ La Vida Loca.” Silver’s editing portfolio also includes such MTV Video Music Award-winning clips as Dr. Dre’s “Keep Their Heads Ringing,” TLC’s “Waterfalls,” and Mary J. Blige’s “No More Drama.”
In the ad arena, Silver has edited commercials for such clients as adidas, Skechers and L’oreal. The latter featured Beyonce Knowles and was directed by Matthew Rolston, with whom Silver has collaborated on several music videos. Silver also served as an additional editor on the Oscar-nominated short film Most.Google Witness At Antitrust Trial Says Government Underestimates Competition For Online Advertising
Federal regulators who say Google holds an illegal monopoly over the technology that matches online advertisers to publishers are vastly underestimating the competition the tech giant faces, an expert hired by Google testified Thursday.
Mark Israel, an economist who prepared an expert report on Google's behalf, said the government's claims that Google holds a monopoly over advertising technology are improperly focused on a narrow market the government defines as "open web display advertising," essentially the rectangular ads that appear on the top and along the right hand side of a web page when a consumer browses the web on a desktop computer.
But the government's case fails to account for a variety of competition that occurs beyond those rectangular boxes, Israel said. In the real world, advertisers have dramatically shifted where they spend money to social media companies like Facebook and TikTok, and online retailers like Amazon.
When you account for all online display advertising, not just the narrow segment defined by the government's case, Google gets just 10% of the U.S. market share as of 2022, he said. That's down from roughly 15% a decade ago.
In addition, advertisers have moved away from placing their ads on the screens of desktop and laptop computers where Google is alleged to control the market, with money migrating to ads placed on apps and mobile device screens. Israel cited marketing data showing display ad spending on desktop and laptop devices has decreased from 71% in 2013 to 17% in 2022.
The government's case "seems to miss where the competition is today," Israel said.
His testimony comes as Google wraps up its defense in the third week of an antitrust trial that began earlier this month in Alexandria,... Read More