In a major shift in the West Coast agency scene, Matt Hofherr is joining barrettSF as partner/president.
Hofherr left M/H VCCP (formerly MUH-TAY-ZIK / HOF-FER), the award-winning agency he co-founded, and served as chief strategy officer, to take the new role.
“It’s a great new chapter for us,” barrett SF founder/executive creative director Jamie Barrett said of the hire. “Matt is a proven leader and an incredible advertising mind. He’s also a great friend and someone whose work I’ve admired for many years. The whole agency is excited, and I can’t wait to see what we can all create together.”
Even before joining M/H in 2010, Hofherr played a leading role with seven different agencies, four of which—TBWAChiatDay, BBDO, FCB, and Kirshenbaum Bond Senecal + Partners—were named “Agency of the Year” while he worked there.
Hofherr’s brand experience ranges from Apple to Zurich Direct–with Audi, Bed Bath & Beyond, Clorox, Fox Sports, Google, Hulu, Intel, Keds, Method Home, Nestlé, O Organics, Rock the Vote, Sonos, Sony PlayStation, Pennzoil, Tropicana, Webex and many others from various product categories in between.
“This is the most excited I’ve been about any opportunity in my whole career,” said Hofherr. “And that’s saying a lot, because I’ve been fortunate to work at some crazy-good agencies. Yet, barrettSF has a quality about it. I felt it from the start. Really talented people who like, respect and support each other. They bring energy and empathy to the work that is infectious. Add it all up and I believe we’re going to create the next unstoppable agency.”
Barrett opened his independent creative shop in 2012, and bSF has grown its business steadily each year. The award-winning shop’s clients include Sutter Health, ASICS, Cost Plus World Market, 2K Games, Chime, Walmart, and the Oakland A’s, and it has just signed two new clients to be announced this coming month.
“Dune: Part Two” and “House of the Dragon” Win 2 HPA Awards Apiece
Dune: Part Two and House of the Dragon each scored two HPA Awards during a gala ceremony at the Television Academy’s Wolf Theatre in North Hollywood, Calif. on Thursday night (11/7). The HPA Awards honor trailblazing talent in the postproduction industry, celebrating standout achievements in color grading, sound, editing, restoration, and visual effects across theatrical features, commercials, and episodics.
Dune: Part Two topped the Outstanding Color Grading--Live Action Theatrical Feature and the Outstanding Sound--Theatrical Feature categories.
House of the Dragon’s two wins were for “The Red Dragon and the Gold” episode which scored for Outstanding Visual Effects--Live Action Episode or Series Season, and Outstanding Editing--Episode or Non-Theatrical Feature (Over 30 Minutes). In the latter HPA Creative Category, House of the Dragon tied with the “Part Six: Far,l Far Away” episode of Ahsoka.
The HPA’s Judges Award for Creativity and Innovation honored Taylor Swift | The Eras Tour. This recognition celebrates the profound impact on both live and filmed entertainment that defined The Eras Tour, underscoring its exceptional impact on audiences and the industry. The jury issued a statement outlining their choice: “Celebrated as the cultural phenomenon of 2023, Taylor Swift | The Eras Tour set new records in box office sales, tour revenues, and attendance. The tour showcased exceptional artistry and innovation, making a profound impact on both live and filmed entertainment.”
This year, FotoKem was awarded the Charles S. Swartz Award for its role in supporting filmmakers, studios, cinematographers, and artists across diverse film and media landscapes. Also celebrated... Read More