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    Digitas UK appoints Charlene Charity as head of strategy

    By SHOOTUpdated:No Comments767 Views
    LONDON --

    Charlene Charity has been named head of strategy at Digitas UK. 

    She takes up her new role this month, with a brief to lead Digitas’ strategy team and develop the agency’s customer engagement strategy offering, working in partnership with Marius Bartsch, head of customer engagement. She reports to Matt Holt, chief strategy officer at Digitas.

    Charity’s most recent role was as co-founder of The Diversity Partnership, a diversity and inclusion consultancy. Prior to that, Charity spent almost four years at Amazon, where she was head of brand marketing/live sports marketing. During her time there, Charity launched Amazon Prime Video’s Premier League football coverage and the hit titles Jack Ryan and The Marvelous Mrs Maisel. She also led the brand positioning and above-the-line development of Amazon Prime Video in Europe, which included the “Great shows stay with you” campaign.

    Charity joined Amazon from BT, where for over eight years she worked as head of retention and head of customer marketing. Her agency experience includes roles at Wunderman, Exposure and Publicis Mojo.

    Charity said, “After 13 years of experience client-side, I’m excited to be returning to the agency world. Digitas’ unique capabilities, commitment to delivering innovative customer engagement activity, and talented team are hugely inspiring and really appealing to me. I also had the honor of having Digitas as my lead agency whilst working client-side, so it’s really exciting to be helping lead the agency at the next stage of their journey. I’m looking forward to sharing my client-side and DEI experience whilst delivering great work for our clients and their customers.”

    Tags:Charlene CharityDigitas UKMarius BartschMatt Holt



    A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly

    Thursday, November 21, 2024

    U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.

    The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.

    Here's what it all means:

    What is the Justice Department's goal?
    Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.

    "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

    Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."

    It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More

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