Publicis Groupe has appointed Natalie Lam as its first ever chief creative officer, Asia Pacific, Middle East and Africa.
In this newly created role, Lam will be leading Publicis Groupe’s APAC & MEA agenda when it comes to creativity, with an oversight over the creative product as well as managing and activating the creative community across the region. She will focus on driving impact for clients through disruptive, dynamic creative offering. She will be based across Hong Kong and Singapore, reporting to Loris Nold, CEO Asia Pacific, Middle East and Africa, Publicis Groupe.
Lam brings a unique combination of creative leadership, experience, craft and having worked across the U.S. and Asia. She made her mark in the industry with her work on Nike at R/GA, before joining Ogilvy One as regional creative director out of Shanghai in 2008. Then she served as an ECD at McCann before taking on the ECD role at Razorfish in the U.S.
Most recently, she was at Google in New York, leading the creative team for Art, Copy & Code. Over the years, she worked on many global brands including Coke, Mercedes-Benz, Spotify, Nike and Instagram. Given her career path, Lam’s work reflects a unique balance of storytelling and technology.
Lam said, “In my year-long discussion with Loris I was impressed with the breadth and depth of the Groupe’s offerings and ambition, the region’s endless possibilities, and the incredible opportunity to work with the amazing talent pool in the network. Being a New Yorker from Hong Kong, I appreciate the beauty of diverse cultures and the changes that shape our lives everyday around the world. I’m excited to join the dynamic community in the region and create work that’s modern, relevant, touches lives in positive ways and moves brands forward.”
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More