Rhythm+Hues Commercial Studios, Los Angeles, has promoted Amy Hassler to executive producer/director of marketing, a new position at the company. Her former role was exec producer of Rhythm+Hues Animation+Effects. In her new capacity, Hassler will oversee a sales force of independent reps consisting of Henry Hagerty on the East Coast, Marci Miles in the Midwest and the team of Toni Saarinen and Jennifer Spencer on the West Coast and in Texas. Rhythm+Hues Commercial Studios encompasses live action, CG animation, visual effects, design and postproduction services….Andy Mathis has joined Click 3x, New York, as head of broadcast sales. Among the shop’s recent broadcast clients are MTV, Discovery, INHD, Showtime and Comedy Central. Mathis comes over from Postworks, New York….Audio post house Margarita Mix de Santa Monica has hired Paula Arnett as its executive producer. In the newly created company position, Arnett is responsible for new business and client relations while overseeing jobs that are produced at the facility….Winnipeg-headquartered Frantic Films, a visual effects/animation/design house which also maintains offices in Los Angeles, Vancouver, B.C., and Sydney, has secured Schafler Artists Management, New York, for spot representation on the East Coast….Pattie Sueoka Lofton has joined Paradigm, bicoastal and Nashville, where she will run the commercial and music video operation, representing cinematographers and production designers…..
Director Lucrecia Signs With PRETTYBIRD For Her 1st U.S. Representation
PRETTYBIRD, the production company helmed by Paul Hunter, Kerstin Emhoff, and Ali Brown, has added award-winning filmmaker Lucrecia to its roster for U.S. commercial and music video representation. This marks the director’s first representation in the U.S. market.
Lucrecia has been signed to PRETTYBIRD UK since 2021, soon after winning UKMVA’s Best Pop Newcomer award for her Tarantino-esque music video for rapper/singer-songwriter Ashnikko--which the director pitched, prepped, and shot in only four days. Since joining PRETTYBIRD UK, Lucrecia has quickly made a name for herself. Her striking narratives, combined with a hyper-real aesthetic and iconic world creation, have been the centerpieces of her filmmaking and photography.
Her work has gone viral on more than one occasion. Her commercial for bibigo, “Live Delicious,” was widely admired and even recreated on an episode of Jimmy Kimmel. She has won awards from Kinsale Shark, Creative Circle, and UKMVA, as well as recognition at the Cannes Lions Young Directors Awards and Ciclope Awards.
Candice Dragonas, VP, talent strategy/executive producer PRETTYBIRD US, said of Lucrecia, “She brings a uniquely stylish approach to storytelling with the perfect splash of humor and playfulness. I admire her extreme passion for her craft and the drive to create at the top of her game.”
In addition to Lucrecia’s cinematic visual aesthetic, she routinely engages in another unique form of self-expression: nail art. She has had everything from whipped cream and cherries to chrome flames adorning her nails.
At PRETTYBIRD, Lucrecia joins a roster of filmmakers including Academy Award-winning duo Daniels (Everything Everywhere All At Once), A.V. Rockwell (A Thousand... Read More