The Music Playground, The Diner Music, and The Station Media have promoted Sydney Ferleger to serve as the first president for all three companies combined. Ferleger has been the acting executive producer for The Music Playground and The Station Media for the past year and a half and will be adding The Diner Music to her repertoire.
Ferleger will continue her duties as EP while also taking on the role of president. Ferleger, who remains in the NY office, is a prolific producer having recently worked with brands and networks such as Pepsi, Kraft, Spectrum and MTV.
The Music Playground focuses on original music production, artist/band sync licensing, music supervision, sound design and audio post with projects annually garnering creative attention at Sundance, SXSW, Cannes and many other festivals and award shows. The Diner Music is an original music production library with over 30,000 music tracks. Supported by a veteran creative and production team, the company serves clients including Microsoft, Google, Pepsi, Nike, Walmart, Coke, GM, Chase, Toyota, Bank of America, Ford, AT&T, P&G, Samsung, General Mills, Verizon, Mercedes and Hasbro. The music companies have teams in NY, L.A. and Nashville, with studios in NY and Nashville.
The Station Media is an integrated content production company and post facility based in NY. The Station handles projects from ideation and development, through live action production and full service
postproduction–all under one roof. With projects ranging from multi-spot television commercials to web content, industrials, branded films and more, The Station has created content for Chevy, Verizon, Liberty Mutual, ST&T, Yahoo, Spectrum, West Elm, Walmart, Ford, Reebok, Procter & Gamble, Samsung, Hyundai, MTV and Nat Geo, among others.
The Gardening.club. Grows AI Talent Roster
The Gardening.club., the sister company to production house The Sweetshop, has assembled a lineup of eight new artificial intelligence (AI) artists. The ensemble of talent looks to redefine storytelling by fusing cutting-edge AI with human creativity. The Gardening.club.’s guiding rule is that AI is never just a substitute; it must enhance and expand creative vision.
The fresh cohort of AI artists will bring an extra dimension to the work already championed by futurist Tomas Roope, co-founder of The Gardening.club, along with AI artist and co-founder Jacqui Kenny whose collaborative projects with brands like Gucci, Google, OpenAI and Louis Vuitton have impacted both the art and commercial worlds.
Melanie Bridge, co-founder and CEO of The Sweetshop and co-Founder of The Gardening.club,, said, “We’ve made it our mission to unearth the world’s top AI artists—it was a mandate for us that each would be a brilliant storyteller with a unique voice. It was also crucial that their body of work demonstrated not only artistic vision but would seamlessly translate into the commercial world. It’s not common to see this level of mastery in AI artistry, and we believe our roster of eight represents the very best out there today.
Bridge continued, “We have also been working hard with copyright lawyers worldwide to develop a comprehensive system of protocols, that ensure we can confidently use AI in our commercial projects--we are very proud of this and believe it to be an industry first.”
Joining The Gardening.club are a group of talented artists who have already made waves as storytellers in the AI art world--Kenny, Floam World, Nathan Boey, Ethereal Moon, Junie Lau, Aashay Singh, YZA Voku, and KEZIAI. These artists’ backgrounds are... Read More